Donguriizu pops up Ichiko and releases a collaboration with New Era. Free admission to the release celebration event at Sasazuka Bowl!

Iichiko is Japan's world-class authentic barley shochu. Known as the "Napoleon of downtown," it is loved not only in Japan but in about 30 countries and regions around the world.

Iichiko" is a brand that has been well received by the readers of Huinamu. titled "Super night, good sound Iichiko.Eventsand Girlfinum'sEventsAlso familiar.

And now, this time, , theNEW ERA®.The first public release of items from the collaboration with Hui-Nam, a look directed by Hui-Nam, is now available for purchase.

The model is a popular music unit consisting of rapper Mori and track maker/producer Chomo.acorn diagramThe company is based in Kiryu City, Gunma Prefecture, Japan. Based in Kiryu City, Gunma Prefecture, they consistently self-produce everything from sound sources to videos and artwork.

The classic logo, reminiscent of the good old Showa period, gives a pop impression when worn by the two. This time, we took the photos at Sasazuka Bowl, a long-established bowling alley, but it would be good to wear them when you go to a downtown bar district. The "Iichiko" logo may be a good opportunity to make friends with the regulars and store owners.

Lockup Logo

The collaboration lineup includes caps, long sleeve T-shirts, and canvas tote bags featuring the "Iichiko" label and logo design. Some items are decorated with a special edition lock-up logo that combines multiple "Iichiko" logos.

Now let's go to the introduction of each item.

59FIFTY® each ¥6,600

This cap features the "Iichiko" logo embroidered three-dimensionally on the front of New Era's standard "59FIFTY®". A model with the original lock-up logo and a model with the "Iichiko silhouette" label as a motif are available, creating a design that stands out for its individuality.

At first glance, it may seem like a hurdle, but just as you wear a cap as a means of asserting your taste and identity, this item is a must-have for both "Iichiko" fans and those who love alcoholic beverages.

9THIRTY™ ¥4,620 each

This cap is based on the "9THIRTY™" cap, which is popular for its soft and coreless fit. The black color is decorated with the "Iichiko Person" logo. The double ring on the adjuster part is designed with a playful touch by using "Iichiko 25° / 20°" bottle cap colors. The white color uses lame thread for embroidery, giving it a fresh finish.

Long Sleeve Washed Cotton Tee ¥6,600 each

This long sleeve T-shirt features the Lockup logo on the front and the "Iichiko" station poster on the back. The design with impressive copy on a beautiful landscape is not only reminiscent of "Iichiko" but also excellent as a photo T-shirt.

Canvas Tote Bag ¥4,400

Durable tote bag made of canvas fabric. By attaching a cap clip (sold separately) to the loop, you can carry caps without taking up space in the bag. Attaching a carabiner or your favorite key chain to the loop is also a good idea.

A launch party will be held on Tuesday, November 25 to celebrate this collaboration! The look was shot at the "Sasazuka BowlDonguri Zu will perform live at the "Donguri Zu" event. In addition, two DJs will appear on stage to enliven the floor. There will also be a Strike Challenge to win gorgeous prizes, and minors are welcome to enter. Let's make a toast with drinks made from "Iichiko" on the day!