BAYCREW'S is a fashion company that offers people enjoyment in life, covering all aspects of clothing, food, and housing. Did you know that BAYCREW'S is also involved in festivals? We went there to see for ourselves what kind of event the "BAYCREW'S FESTIVAL," which will be held for the seventh time in total, is.
Photo (Snap)_Wataru Kakuta
Edit_Seiya Kato
The "most wonderful charity festival" returned to Umekita Park.
Bay Cruise Festival" has toured Nagoya, Kyoto, Sendai, Fukuoka, and Yokohama, and landed in Osaka last year. It has attracted attention as an urban festival where people can enjoy fashion, music, and art with all five senses, and the scale of the festival has been expanding each time it has been held. It has now grown to an event that rivals music festivals and outdoor festivals held throughout Japan.
As in previous years, this year's event was held at Umekita Park, directly connected to JR Osaka Station. The park is conveniently located so that visitors can enjoy shopping at the adjacent "Grand Green Osaka" and "LUCUA Osaka," and soon after opening, the venue was almost completely filled with people.
Among the many stores, live performances by artists, workshops, and a variety of other contents, there was a booth in the center of the expansive grounds with the word "NOTO" prominently displayed. One of the major keywords of this year's Bay Cruise Festival was charity for Noto.
This booth features a rich lineup of clothing, sundries, coffee beans, and other items that allow visitors to enjoy the charms of Noto. Also very impressive were the panels displaying the thoughts and attachments of Hayaya Ikehata, who runs the restaurant "L'atelier de Noto" in Noto, Taiichi Kirimoto of "Wajima Kirimoto," which boasts over 200 years of history, and Minoru Tsujino, who is involved in various community-based events and planning, respectively.
The BAYCREW's charity efforts were not limited to this booth, as all admission fees were donated to support the areas affected by the Noto Peninsula earthquake and Okunoto torrential rain, and donations were also accepted at the venue.
The street market, which was open to visitors without tickets, featured "Baycrew's Bazaar" with a wide range of "Baycrews" items, and the proceeds from sales at the market were also donated to the disaster-affected areas. It was deeply satisfying to see the "most wonderful charity festival," as the event was named.
The BAYCREW'S Festival is a chance for me to be encouraged and inspired by the people who are looking forward, not down, and to think about what I can do to help.
With this in mind, I decided to take a walk around the large venue. The location where skyscrapers and green lawns coexist is pleasant, and there are many brands, select stores, and restaurants that we have often introduced on Finamu, so there is so much to see that one day is not enough.
People were constantly gathering at the workshop held in one corner, and watching families laughing and cooperating with each other gave me a warm feeling as if my heart had been purified.
The BAYCREW'S FESTIVAL makes you happy just by being there, but visitors' attire was more casual than full-fledged outdoor fashion. The attendees were wearing functional items in their own way, and seemed to be enjoying the urban festival in a lighthearted manner.
Why don't you take a look at the coordination of the people you met at the event and think about your own style for next year?
Sho Iwata (Editor / Writer)
Haruki Ishiguro, Freelance Director
Yuto Tamaki (JOURNAL STANDARD relume Press)
Yoshihiro Nakane, Director, NOAH JAPAN
Ikuma Matsuzaka, Owner, Hoodmart
Kosuke Hashizume & Son
Ryota Yamada, Stylist
To the Osaka Crew
A moving finale that will be etched in your brain.
The sun has completely set and the venue is lit up for the night. The atmosphere changed dramatically, and the fashion show, the main event of this year's "BAYCREW'S FESTIVAL," began.
The show, themed "outdoor festival x fashion," featured new items from popular BAYCREW'S brands and unveiled looks for the fall/winter 2025 season. Many people were drawn to this unique opportunity to experience the runway, which is usually difficult to see, from a distance where you could almost hear the models' breath.
The "Umekita Park" was transformed into a runway, and visitors stopped and were mesmerized. The sense of unity of the entire venue was indescribable, and it was a moment that reminded us once again of the power of fashion.
We were able to speak with Ryota Yamada, who handled the men's styling, and we'd like to share a little about it with our readers. Please note that the official e-commerce site "Bay Cruise StoreSome items are available for purchase in the "look" section, so check it out along with the look.
Ryota Yamada (Stylist)
Instagram:@ryotayamada______
What did you want to express in this fashion show?
While utilizing the individuality of each brand, we were also conscious of the show-stopping or strong sense of showmanship since it was a show.
Fusion of outdoor festivals and fashion" is one of the major keywords of the festival.
We valued a certain ease of understanding, so that people who do not usually have the opportunity to experience fashion shows could see the show.
How did you feel about being in charge of the styling for the fashion show?
It was fun because there were many members involved and there was a sense of teamwork. Usually, it is a rather solitary process (laughs). Women's stylistTomoko IijimaI had the opportunity to learn a lot from the experience of working with Mr!
The event will conclude with a presentation by nationally and internationally acclaimed artistYOSHIROTTENThe installation "SUNThe "Musee de la Ville" is an art project that uses a wide variety of techniques and media. The art project, which is composed of various techniques and media, has been supported by many people of all ages and genders, and this time is no exception. The work projected on a small pond adds color to the venue, and the reflection of the "sun" on the surface of the rain-drenched water creates a fantastic mood.
The suns, created one by one by hand using digital tools, all have a different and unique impression and are perceived in different ways by different viewers, which gives them a sense of depth. This project will continue in the future, so be sure to keep an eye on it.
Hope it will last for a long time.
This year's BAYCREW'S Festival was packed with the charms of BAYCREW'S and Noto. It was a great event to reaffirm the power of fashion, music, and art, and to experience the chemical reaction that occurs when they are mixed together.
People are connected, respect each other, and cooperate with each other through charity. It is truly a great feeling to be able to be in such a wonderful space.
This is an event that brings smiles to the faces of everyone, including the artists, management staff, adults, and children. I strongly felt that I hope this event will continue for many years to come.
For more information on the day of the festival and the events leading up to it, please visit the "BAYCREW'S FESTIVAL" page.Official InstagramIf you have time, please take a peek.
