Stetson, America's oldest and most established hat manufacturer, is synonymous with Western hats. STETSON hats have been used by presidents, Hollywood stars, and musicians, and have been a part of many historic moments in American history.
Stetson, the conscience of America, is celebrating its 160th anniversary this year. To commemorate the occasion, Rizzoli has released the brand's first catalog "Stetson: An American Icon" and a 160th anniversary model featuring updates of five of its most iconic hats.
Stetson: An American Icon, 17,000 yen (Rizzoli, 2025)
Stetson's first-ever catalog, "Stetson: American Icon," traces the brand's 160-year history and features styling photos of musicians and stars of the silver screen. The book also introduces Stetson from various angles, including its deep relationship with American culture and its archive of past advertising visuals.
The book is 320 pages in total, making it a very informative and informative book on Stetson, and America in general. It is a highly informative book about Stetson, and by extension, the United States.
160th JP OPENCROWN ¥70,400
160th JP OPENCROWN ¥70,400
160th JP AMISH ¥69,300
The BOSS 1865 (160th US model) ¥107,800
OPENROAD (160th US model) ¥88,000
Special models commemorating the 160th anniversary will also be released. The 160th anniversary limited edition USA-made models of "The BOSS 1865" and "OPENROAD," which cannot be missed when talking about "Stetson," and the Japanese-made models "OPENCROWN" and "AMISH," which fit the shape of Japanese heads and faces, are at the top of the lineup. Each model will have a "160" logo foil print on the inside of the leather tongue to signify the 160th anniversary model.
Other limited edition items such as pins, glasses, bandanas, and mini cap key chains will also be available for purchase. The lineup includes a variety of items to celebrate Stetson's 160th anniversary in grand style.
Come to think of it, next year in 2026 will be the 250th anniversary of the founding of the United States of America. Perhaps it is because of this momentum that I am once again in the mood for an American brand with a long history. How about a Stetson hat at this perfect time, and feel 160 years of history in your head?
STETSON JAPAN
Phone: 03-5839-2098
Instagram:@stetsonjapan
www.stetsonhats.jp
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STETSON JAPAN Nihonbashi directly-managed store
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Stetson: An American Icon" is available at bookstores nationwide and at select STETSON retailers, and the 160th anniversary hat is also available at select STETSON retailers.
