When Iichiko Super and G-Shock collaborate. Get the iconic red and blue watch at the event presented by Huinamu x Selection of Drinking Stories.

"We'll meet up at the meeting place at 5:00 p.m." "It's already that late? Oh no, I'm about to catch the last train.

Many of you must have had this experience when drinking, the relationship between alcohol and time. Speaking of both, the shochu liquor, which has been loved not only in Japan but all over the world for more than 40 years since its birth, has been a popular drink in Japan and around the world.Iichiko.and clocks.G-SHOCKcomes to mind. They are close, yet distant (?). The two have finally collaborated to create an epoch-making timepiece.

Among the "Iichiko" brand products, this is one that uses carefully stored and matured sake.Iichiko SuperThe iconic red and blue colors and logo of the "iichiko SUPER" bottle are on the "G-SHOCK" GM-5600U-1JF. The "iichiko SUPER" logo is placed in three locations.

The back of the watch is also a must-see, as if to say, "A true fashionista pays attention to what is not visible.

The design is not the only special feature of this collaborative watch. It is a "super" special edition that will not be sold to the general public and will be given away only to those who win in a drawing. The drawing will be held on January 16, 2026 (Friday).Daikanyama UNiTand "FLAT" will host a one-night-only event titled "ALSO -Good Sound, Good Sake, Good Time. The one-night-only event titled "ALSO - Good Sound, Good Sake, Good Time.

DJs will be present at the "Iichiko Super" to make you enjoy drinks and music as if it were a "Iichiko Super".Harashima "Doshin" Chuhoof the project to drink their favorite drinks while playing their favorite music at their favorite restaurant or place.The Tale of the Selected Drinking Houses"The event will be presented by Huinamu x "Selected Drinking Stories". Details of the rappers and DJs who will appear in the event will be announced at a later date.

-Harashima "Doshin" Soruyoshi Profile
DJ from Tokyo.Chaos On ParadeHe is also a member of the February 2022Goodfellas / From the Car WindowAnalog release. The first "Selected Drinking House Tales" was held at the izakaya "Musashino" in Tobu Nerima, Harashima "Doshinchu" Chuho's hometown, and has been held 8 times so far, changing locations. It is an event for drinkers by drinkers.

We hope you can enjoy "ALSO -Good Sound, Good Sake, Good Time-" with "Iichiko Super" and "G-SHOCK" in your hands and arms, and good music by "Selections from the Drinker's Tale". -We are looking forward to seeing you at "Daikanyama UNiT" and "FLAT" on Friday, January 16.