AZUSA IIDA launches a new project that depicts figures with a symbolic touch. These adorable plush toys will gently snuggle up to your heart.

An artist who draws people with a unique touch and provides visuals and product design for various companies, brands, and media.AZUSA IIDAMr. Kurokawa is a fashion designer who has been working in the fashion industry for many years. His unique and experimental style of expression, which places great importance on the fashion point of view, is one of the main reasons for his popularity both in Japan and abroad.

AZUSA IIDA's new project "OURS" will finally start this weekend. As a memorable first step, an exhibition will be held at the art gallery "LOVUS gallery" in "Tokyu Plaza Omotesando Harajuku".

As the first step in the story of "OURS," which will continue long into the future, this exhibition will feature a diverse array of stuffed animals that gently snuggle up to people.

The project, as explained once again, is based on the artist's own memories and feelings from childhood to the present, and is an embodiment of his inner world in his artwork. The creatures that appear in the work emerge as symbols hidden in memories, appealing to the universal sense of "place in one's heart" and "important things" that everyone has.

On December 6 (Sat), the first day of the exhibition, AZUSA IIDA will be present at the venue and will draw a character on the spot for those who purchase a plush toy. Check out the comments we have received from AZUSA IIDA and look forward to the day of the exhibition.

"OURS."
- Mysterious things that dwell in our hearts and minds
"I have kept the story of OURS warm in my heart for a long time.
Memories of when I was small.
Towels and stuffed animals that I loved.
A picture book read to me before I went to sleep.
They were like talismans or spells and always helped me sleep with good dreams.
I am sure that all of you have such memories and your own treasures that you always cherished.
I have always cherished that warm part of my heart throughout my adult life, and I believe it is this heart that gave birth to "OURS."
"OURS is a very important project for me.
We will borrow LOVUS gallery and finally start.
"I hope that OURS will become a family close to your hearts.
The long story is about to begin.
AZUSA IIDA