NEWS

Translated By DeepL

Come and explore the world of Johnnie Walker's finest whiskey with Kosuke Kawamura's artwork.

Together so far.Special Siteor start up a new company,Proposed as a giftThe Johnnie Walker whiskey brand has been featured in many articles, such as the "Black Label" and "Red Label. The brand offers a wide variety of products, including "Black Label" and "Red Label. Blue Label" is positioned as the highest peak among them.

The reason why it is the best is that it is made only from rare raw materials, which are selected only once in every 10,000 barrels. The bottle is blue in color, which expresses rarity and nobility. The smooth layering of honey and fruits gradually gives way to a woody aroma. It is characterized by its richness with a strong and pleasant aftertaste that lingers for a long time.

Such a hands-on event themed on "Blue Label" will be held.

The event is structured to allow visitors to experience the 3 C's (Cask / Character / Craftsmanship) that symbolize "Blue Label".

In the Cask zone, an installation expressing the memory of time trapped in a cask will be on display. Together with Kosuke Kawamura's art, the exhibition will explore the 200-year history of Johnnie Walker and the origins of Blue Label.

Next is the Character zone, where visitors can experience the multi-layered flavors and aromas of Blue Label. Visitors can enjoy tasting Blue Label in a lounge-like setting with a variety of drinking styles, including straight, on the rocks, and highball. Also, a bar themed on the fusion of art and cocktails, "Quarter RoomOwner.Sorato Nomura.Original cocktails by

The third zone, the Craftsmanship zone, features a film about blending techniques that have been used for over 200 years and the blue philosophy of "Blue Label". The movie, which is a reinterpretation of craftsmanship and aesthetics by Kosuke Kawamura, is a must-see.

Johnnie Walker Blue Label (with limited sleeve collaborated with Kosuke Kawamura) ¥36,300

Graphic T-shirt ¥6,380

Graphic Long T-shirt ¥6,930

And a limited number of collaborative goods with Kosuke Kawamura will be available at the event. Special "Blue Label" bottles with engraved signatures and original sleeves will be available, as well as graphic T-shirts. Don't miss out on these items, which will only be available at the event.

The event introduced will be held on Saturday, December 13 and Sunday, December 14. Come and experience the world of Johnnie Walker's best "Blue Label" through art and experience.

INFORMATION

Johnny Walker Blue Label "The Art of Rarity".

Dates: December 13 (Sat.)-14 (Sun.)
Location: CRANES 6142
Address: 6-14-2 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00-22:00 (L.O. 21:30)
Organized by Diageo Japan K.K.

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