NEWS

Translated By DeepL

Wearing glasses, light dwells. A new brand, By Eye, debuts from a Japanese eyewear company.

This year marks the 95th anniversary of the company's history with eyeglasses. Japan-based PARIS MIKI has launched a new brand "by eye" with the wish to "make wearing eyeglasses a more positive and enriching choice.

The brand does not see its products as merely compensating for vision, but as a "part of the body" that softly adjusts the daily scenery once again. The name "By Eye" was chosen to leave some space for the wearer to find their own meaning without oversimplifying.

For the commemorative first collection, the brand has gone back to the starting point that "without light, we would not be able to see the world," and adopted words representing various kinds of "light" from around the world as the names of the items. The collection has 11 types of glasses on standby that will gently accompany any style or expression, expressing the fun hidden in everyday life with subtle details that shine discreetly, such as the matte to sheer gradation of the frames, the ripple-like details engraved on the inside of the temples, and the English letters engraved on the nose pads. The design expresses the fun hidden in everyday life with subtle details that shine discreetly.

Lumiere
The Brow model features metal brow parts. The Wellington shape of the brow is a classic style of yesteryear that has existed since the 1950s.

Yus (ljus)
This model has a thick rim for a metal frame, but is finished in a relaxed Wellington shape. Manufactured by pressing a sheet of titanium.

Licht
A classic Wellington style with a keyhole cut. The rims and lens shapes are softly shaped throughout, making the design easy to wear for any gender.

Roshanee
A metal model with a clean, slender rim that creates a delicate image. The larger Boston lens shape expresses a modern style.

Hikari
The classic Boston shape gives this model a plain and clean impression. The rims, lens shape, and overall shape are soft, making it easy to wear for any gender.

Lamp (lampu)
This sharp-looking square model expresses the style of the late 1990s. Surface cuts on the rims create reflections of light.

Ruth (luz)
Big shape style sunglasses, a trend in the 1980s. Unique design with the position of the yoloi (parts connecting the front and temples) mounted downward.

ANH SANG
This model is a reworking of the late 1990's style of rectangles. The rim circumference is thick for a metal frame, and the sharp face cut creates reflections of light. Manufactured by pressing titanium sheets.

FOS
The all-round oval style, which can be worn by no-genders, represents the trend of the late 1990s.

Light
Flip-up model with lenses that flip upward. Can be customized with colored lenses or other lenses of your choice to suit various scenes and styles.

Jos (ljos)
The rimless style without rims surrounding the lenses, a trend in the late 1990s. This invisible design, which does not block facial expressions, creates an intelligent and smart image.

Sales have already started at Paris Miki stores nationwide and online, so if you are interested, please check them out as soon as possible.

Please take note of this new attempt by an eyewear company that enriches people's lives.

INFORMATION

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