The high cushioning and forward propulsion provided by the extra-thick sole have made these shoes popular among running freaks, and they are rapidly becoming a household name.HOKA ONE ONE®.) shoes. This up-and-coming brand is attracting a lot of attention, and has launched another campaign, "THE SWEETEST CUSHION," which is sure to attract attention.
The project will feature "Running Marshmallow," a unique character from HOKA ONEONE™, appearing on running courses and at events nationwide. The character will appear at various locations to promote the appeal of the latest CLIFTON 4 model, which boasts a soft and elastic cushion like a marshmallow.
By finding a "running marshmallow," taking a picture of it, and posting the hashtag (# running marshmallow) on the Facebook page, 10 winners will be selected in a drawing to receive original Hoka Oneone™ goods. The same drawing can also be entered by taking a picture of the "Running Marshmallow" stickers placed in stores that carry the product.
In addition, booths where visitors can actually experience the "CLIFTON 4" will appear at running events and stores in various locations during the campaign period. The new volume midsole and the latest upper with excellent elasticity have dramatically improved the comfort of the latest model, and can be experienced firsthand.
The campaign will run until Sunday, November 19. The shortest way to witness the fantastic "running marshmallow" may be to get into the habit of running and participate in many events. It is autumn, the season of sports, and now is the time to start moving!
Text_Rei Kawahara
Deckers Japan
Phone: 0120-710-844
www.hokaoneone.jp
CLIFTON 4 Experience Event
BEAMS & WINDS STATION
Schedule: October 1 (Sun) - October 15 (Sun)
Venue: BEAMS & WINDS STATION
First full marathon cram school, etc.
Date: Saturday, October 14
Venue: Trailfest Running Company
Kamogawa 30K pace run just before full marathon
Schedule: October 15 (Sun.)
Venue: Trailfest Running Company
Runners NEXT Workshop
Date: Saturday, October 21
Venue: Shin Toyosu Brillia Running Stadium
Runstay: Pre "Tsukuba-Osaka" 30km pace run
Schedule: October 22 (Sun.)
Venue: Arakawa riverside "Niji-no-hiroba
Run Up Girls Challenge Project 2017
Dates: Saturday, October 28 and Sunday, October 29
Venue: Izumiya Sanko Building 1F, 1-14-1 Izumi, Higashi-ku, Nagoya City
Runstay: Pre "Tsukuba-Osaka" 30km pace run
Date: November 3 (Friday, holiday)
Venue: Arakawa riverside "Niji-no-hiroba
Koshigaya Laketown Running
Date: Sunday, November 19
Venue: Around Koshigaya Laketown lakeside
In addition to the above event venues, you can also try it out at stores that carry the product.
