NEWS | TIE UP

Translated By DeepL

The world of horror that Subu invites you to. A pop-up will be held to express the strange charm of the shoes, which, once worn, can never be returned to.

SUBU, synonymous with winter sandals, is celebrating its 10th anniversary this year. This year marks the 10th anniversary of SUBU's conceptual line of sandals, "SUBU.Dotz CollectionThe theme of this season's "Horror" is "Once you put them on, you'll never go back. The theme is "once you put them on, you'll never go back", expressing the strange charm that lurks behind the comfort of the shoes. (For details of the items, please seeThis articlefor more information).

An immersive pop-up event will be held in Omotesando, inviting you into the world of the brand.

At the venue, horror is expressed throughout the entire space using video and graphics, mainly projection mapping. Visitors are drawn into another world.

In addition to the horror-themed items, the store will also have a diverse lineup of sandals, from standard items to items exclusive to this pop-up. This is your chance to find a pair of sandals that you can slip on quickly and easily when you go out on the cold days that are still to come. What do you mean by the combination of sandals and horror? If you are wondering, why don't you step into the world of sandals and horror?

INFORMATION

SUBU Pop-up Event

Dates: January 10 (Sat.) - 18 (Sun.)
Hours: 11:00-19:00
Place: Assembly Hall
Address: Harajuku Piazza Building B1F, 4-26-18 Jingumae, Shibuya-ku, Tokyo

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