Partnerships between football clubs and fashion brands can be seen in various fields, such as AMIRI's involvement in the formal wear of FC BARCELONA, one of Spain's most prestigious teams. This is a sign that football has taken root in people's lifestyles as a culture, and can be seen as an initiative to redefine the future of fashion and sports.
And recently, a new partnership was announced that has been making headlines around the world. The two are American global lifestyle brand TOMMY HILFIGER and Liverpool FC, the Premier League champions for the 2024-25 season.
The partnership will take many forms across the men's and women's teams, but first, as a statement of both teams' heritage and ambition, the largest-ever The "Tommy Flag", the largest flag ever displayed at the team's home stadium, Anfield, was raised as a statement of both teams' "heritage" and "ambition".
So, what's in store for the future? Although the details have yet to be revealed, a global campaign to be rolled out at key moments in the season, as well as a limited-edition collection that fuses the preppy heritage that Tommy Hilfiger cherishes with the spirit of "Liverpool FC," are said to be in the works for release.
One visual featuring top team players seems to be a big clue, so don't miss this one.
Further details will be released as they become available, so let's look forward to reading comments from the key players in this partnership and waiting for more information.
Throughout my career, I've always been inspired by the icons, stories and uniforms of the sports world. I am drawn to teams with stories based on deep fan culture and values. Liverpool FC has an unparalleled history shaped by people of conviction, fortitude and pride. I am very much looking forward to working with the players and club staff in our pursuit of excellence and delivering dreams to fans around the world.
It is great to see the club partnership with TOMMY HILFIGER come to fruition," said Liverpool FC Captain Filsil van Dijk. The players are looking forward to seeing this collaboration, which combines fashion, culture and heritage, take shape.
TOMMY HILFIGER is a true icon in the world of fashion and we are very pleased to partner with them as they take on the world of club soccer for the first time. Their long-standing association with innovative style and deep community values make a partnership with TOMMY HILFIGER an ideal match. This unique collaboration will allow us to experience the many moments on and around match day in a new way, while at the same time providing a new point of contact for supporters to connect with the players who represent this great club." Liverpool FC Chief Commercial Officer Ben Latty
