The brand has fans all over the world, not least of which are the immensely popular sheepskin boots synonymous with the brand.UGG®.〉. Not only boots, but also the other day at Huinamuspecial feature (e.g. in a magazine)The company continues to grow every day as a lifestyle brand, releasing rain shoes that are designed to be used in the rain.
And with a focus on minimalist, relaxed clothing, he has established an unparalleled position in the luxury brand field.3.1 Phillip LimThe two companies worked hand in hand to create a capsule collection. The launch party was held in Tokyo to celebrate the capsule collection created hand in hand by both of them. We report on this special night, which also featured a visit to Japan by Phillip Lim himself.
The "UGG® x 3.1 Phillip Lim" collection, which went on sale on Tuesday, October 3, is characterized by eye-catching, vivid color blocks and a masculine metal zip that has never been seen on an "UGG®" boot before. The collection is an exquisite power-balance of tactile quality and rounded forms that feel somehow warm to the touch, and the arrangement and structure of colors that create a fashionable appearance.
When you pick them up, they are surprisingly light in contrast to their massive appearance. There is a hidden playfulness that tickles the hearts of clothing lovers, such as wearing them unzipped or with pants boot-in.
Inside a box suddenly set up in the studio, an image movie of this collection is played, and visitors stop in their tracks to directly experience the sound and images.
3.1 Phillip Lim Creative Director / Phillip Lim
Phillip Lim had this to say about the collection. (excerpts below)
I grew up in the early 80's in California during a really fun time. I still remember feeling the subculture movements like surfing and skating and seeing all the cool kids wearing UGG® at the time.
The two brands, which at first glance seem to be walking in completely different fields, were connected by the culture of California. This may be the factor that raises the level of perfection of this collection to the bottom.
Right: Mr. Masafumi Suzuki, Editor-in-Chief of GQ magazine / Mr. Masafumi Suzuki
Right: Model / Rui Kurihara
The event was attended by distinguished guests, some of whom chatted with Phillip Lim. This shows the high profile of this collection.
Both of these designers have managed to create such an attention-grabbing collection without any ostentatious artifice. There seems to be no doubt that this light-hearted interplay of designs has written a page in the history of fashion.
Photo_Keta Tamamura
Text_Rei Kawahara
UGG® / Deckers Japan
Phone: 0120-710-844
ugg.com/jp/
3.1 Phillip Lim Japan
Phone: 03-5411-2870
31philliplim.com
