A new style that overturns the image of the past. New Balance's new model, ABZORB 2000, is amazing here!

New Balance footwear is beloved by people of all ages for its exceptional comfort and outstanding stability. One key factor behind its popularity is “ABZORB,” the brand’s proprietary cushioning technology, which has been featured in numerous iconic models since its development in 1993.

To showcase the next evolution of “ABZORB,” the new “ABZORB 2000”—named after the technology itself—has been unveiled. Its design is strikingly futuristic, setting it apart from the models New Balance has produced in the past. Here is a new model that, in a good way, doesn’t quite look like the usual New Balance.

ABZORB 2000 ¥24,200

While many people associate New Balance with the "900" and "1000" series, the "ABZORB 2000" draws inspiration from running shoes of the 2000s while making a striking impression with a unique look that’s completely different from the brand’s traditional image. The mesh upper, featuring a meticulously calculated overlay pattern rendered through printing, adds depth to the design.

The midsole features a sculpted full-length ”ABZORB” unit, while the heel incorporates the further-updated “ABZORB SBS Pod”—needless to say, the comfort is second to none. Infused with the experience and technology cultivated by New Balance—a brand that continues to lead the sneaker scene—this shoe is truly a testament to craftsmanship.

The senior product designer who served as design manager for this projectCharlotte Lee[Name] left the following comment:

Reflecting on the past laid the foundation for ABZORB. But now it’s time to look ahead to the next generation. That’s ABZORB 2000.

We’ve heard that a series of new colorways focused on “ABZORB” are set to be released in the near future. Let’s look forward to further updates on what kind of footwear will be coming our way.

In addition, New Balance’s official website is currently featuring a new campaign that takes a closer look at the design process behind the “ABZORB 2000.” It traces the journey from gathering inspiration from the archives to the product’s final creation, so be sure to check it out.