NEWS 2010" in navy color. Beams, celebrating its 50th anniversary, has specially ordered this classic New Balance model. May 19, 2026 UP
NEWS New Balance resonates with friendship born from the Chinese street scene. Co-designed by Liberaiders and Uniq. April 13, 2026 UP
NEWS The landmark is "ABZORB ABZORB. Note the New Balance magazine stand that suddenly appeared at the scramble crossing in front of Shibuya Station. 2026.3.24 UP
NEWS A new style that overturns the image of the past. New Balance's new model, ABZORB 2000, is amazing here! 2026.2.10 UP
NEWS Both semi-formal and casual. A new model clad in fine brown leather from New Balance's "991v1" is now available. January 23, 2026 UP
NEWS The inspiration for this collection came from a footwear masterpiece. This is the first Made in U.S.A. apparel collection by New Balance and BEAMS. 2026.1.8 UP
NEWS Bringing Tradition to the Future. Sashiko Gals and New Balance will sell collaborative items in a charity format. 2025.12.15 UP
NEWS Based on the popular 992 model, New Balance x Action Bronson's newest creation is now available in a fall-inspired color scheme. September 29, 2025 UP
NEWS New Balance's racing shoes have been dramatically updated! The key word is overwhelming propulsion. Aug. 12, 2025 UP
NEWS FC Tokyo launches uniforms celebrating Grey Days of New Balance. Don't miss the image visuals created by Yuta Kaji and Taro Hirano. 2025.5.30 UP
NEWS Every May is Grey Days for New Balance! The signature model of Coco Gauf is now available in new colors. 2025.5.23 UP
NEWS The long-awaited reissue model is now available in special order colors. The "1000" was created with BEAMS and New Balance. 2025.4.8 UP
NEWS Annual special collection by New Balance and ATMOS to celebrate Chinese New Year. This year, there will also be a pop-up at Shikin Iiten Harakad! Jan. 26, 2025 UP
NEWS New Balance collaborates with Joe Freshgoods. The safe and reliable 990v6 is now wearing an ever-bright blue. Aug. 7, 2024 UP
NEWS Issey Miyake and New Balance collaborate for the first time. The comfort of barefoot wear and smooth design are the key points of this collaboration. May 8, 2024 UP