With Pharrell Williams as a co-founder and Head of Imagination, the company has succeeded in creating a different kind of spice and a new status for itself.G-Star RAW〉.
Its 2016 fall/winter brand campaign, "What is RAW?." focuses on the word "RAW," which is part of the brand name. In addition to the campaign visuals in which Pharrell is surrounded by various staff members working within the company, a short movie in which the staff members honestly talk about their beliefs in manufacturing will be used to explore the meaning of "RAW".
The thoughts and feelings of each specialist are given form as a product. This is a wonderful campaign that will make you feel a strong attachment to the G-Star RAW brand as you witness the process. Please take a look at the campaign by clicking on the URL below.
Text_Hiroshi Yamamoto
What is RAW?
www.g-star.com/ja_jp/raw/index.htm
G-Star International
Phone: 03-5765-3301
