What is Jil Sander's “Culture” pop-up store? A new aspect of the brand is revealed in a special space.

One brand that has made a fresh start under the new creative direction of Italian designer Simone Berretti is JIL SANDER.

The Spring/Summer 2026 collection presents beautiful styles that blend tranquility with boldness. It seemed to reaffirm the brand’s essence for us.

A pop-up store for this brand has opened at the Isetan Shinjuku Men's Building. The selection focuses on the brand's new signature pieces and collaborations.

In addition to bags and sneakers, the lineup includes sunglasses created in collaboration with Oliver Peoples and denim items that could be considered new icons.

Bag ¥239,800

Bag ¥173,800

Shoes

JIL SANDER Oliver Peoples

In addition, Simone Belotti’s first project, “WANDERLUST,” was unveiled. With items ranging from T-shirts featuring visuals from the music video to caps and vinyl records, it’s definitely something to check out.

Long-Sleeve T-Shirt ¥77,000

T-Shirt ¥ 66,000

Cap: 1 TP9T66,000 each

This pop-up store is open until Tuesday, April 7.For more details, check out the official "Mitsukoshi Isetan" website.