The year 1998 marked a major turning point for the fashion industry. JIL SANDER collaborated with PUMA. It was the first step in the now-common trend of fashion houses partnering with sports brands.
When Simone Belotti took on the role of Creative Director, this heritage line was the first thing that caught his eye. Following the “KING” soccer cleats and the “H-STREET” running shoes, his next choice was the “Speedcat”—a masterpiece that shines brilliantly in the world of motorsports.
The Jil Sander logo stands out clearly against the black body—which features everything from lustrous, finely grained calf leather to rubber soles and shoelaces, all dyed black. The perforated form strip exudes a presence reminiscent of a seasoned actor.
A look of utmost serenity. This is a pair of shoes truly befitting the Jil Sander fashion house.
The track jackets and track pants featured in this collection are based on “T7,” the brand’s first apparel line, launched in 1968. The iconic design features tapered stripes with a maximum width of 7 cm.
Both the fabric and the color were created exclusively for Jil Sander. The fabric, aptly named “Bi-Stretch,” offers two-way stretch. This technical wool is smooth yet has just the right amount of structure, making it versatile enough to blend seamlessly into formal outfits. The color is Club Navy.
This is a coordinated outfit I’d like to highlight in bold—one that balances a boxy top with tapered-silhouette bottoms.
Both logos are featured on the jacket.
Photo_Hiroyuki Takashima
Text_Kei Takegawa
