These days, the fashion category that is focusing on is golf wear. When you visit the brand’s flagship stores, the collection looks like a line of stylish casual wear. They offer a range of men’s and women’s items that exude a preppy vibe.The collaboration with “Golfickers” that I introduced the other day is also unique.
When it comes to golf essentials, a hat is definitely one of them. This time, Lacoste has teamed up with NEW ERA to launch a capsule collection for golf enthusiasts.
This design is based on the “New Era 9TWENTY” and the “New Era 9FORTY.” Just to clarify, the former has no stiffener in the front panel and offers a soft, comfortable fit, while the latter has a stiffener in the front panel, making it more resistant to losing its shape.
8,800 each
Available on the official online store
8,800 each
Available on the official online store
Each ¥6,600
Available at brand stores and the official online store
As you can see, the graphics on the front are the highlight, and the “New Era 9TWENTY” model comes in two versions. Each features a golf-themed patch with a different design. Meanwhile, the “New Era 9FORTY” model features a silicone crocodile logo.
These are already on sale. With their timeless designs, they make great accents for your everyday casual looks.

