In recent years, golf apparel has become increasingly casual, and there are now more items that catch the eye from a fashion perspective. Against this backdrop, I’d like to introduce the collaborative collection between LACOSTE and Golfickers.
For those who aren’t familiar with it, “Golfickers” is a club founded in 2018 that brings together creators who love golf. Its mascot is a duck dressed as a caddie. After gaining attention on social media, it was appointed the official mascot of the “ZOZO Championship,” an officially sanctioned PGA Tour event, in 2019. Its adorable and unique appearance has made it a hit.
This collaboration blends the refined elegance of Lacoste with the perspective of "Golfickers," who are redefining golf as a cultural phenomenon. The collection includes polo shirts, mock-neck T-shirts, hoodies, sweatshirts, caps, and tote bags.
Polo shirt ¥19,800
Hoodie ¥25,300
Sweatshirt ¥22,000
Mock-neck T-shirt ¥16,500
Cap ¥11,000
Tote Bag ¥12,100
The message printed on some of the items reads “LACOSTE BITES GOLFICKERS?”.
This humorously depicts the Lacoste crocodile showing keen interest in the “Golfickers” duck. The word “Bite,” which refers to biting, was reportedly chosen to signify that this encounter is not merely a collaboration, but an approach aimed at creating new value. In the English-speaking golf world, the term is also used to describe the sharp spin that makes a ball stop abruptly on the green, as well as aggressive, decisive play.
These items will go on sale on Friday, March 20. They will be available at the Lacoste online store and select retail locations, as well as at BEAMS GOLF and Saturdays Golf Daikanyama.
Some special items are available exclusively on the "Golfickers" official website, so be sure to check it out if you're interested.
