Strong sunshine, rising temperatures, and summer days in Tokyo every day even though it is only the middle of May. Summer is approaching in earnest.
The visuals for STONE ISLAND's 2026 Summer Campaign are an early step forward into the new season.
The theme of this year's exhibition is "Navigation.
The Stone Island logo is shaped like a compass. The collection, inspired by the tool used to indicate the direction to go and to correct one's trajectory, is being developed for the summer season, with a focus on function and materials.
The dynamic visuals centered on a yacht were shot along the Ligurian coast facing the Mediterranean Sea in northwestern Italy. The men in rough clothing gazing out at us are impressive and convey the mood envisioned by "Stone Island.
Looking at these, light blousons, shorts, summer knits, etc., all look great.
This campaign shows us that Stone Island clothing is not just for urban life, but also looks good in the natural environment.
