If it's outdoor wear, it should protect you from rain and wind and allow for easy movement. If it's a lab coat, it should be in colors that are easy to keep clean and reassure patients. If it is a firefighter's uniform, fire protection is a must. Thus, every profession and field has its appropriate clothing.
So, what kind of clothing is best suited for a video shoot? GENBA" answered this question.
The brand began because "there were no suitable clothes for a photo shoot. Gemba's clothes are filled with "what ifs" that only those who actually work there can understand.
Photo_GENBA
For example, the unspoken dress code at a photo shoot is to wear black to minimize reflection. It is also essential that the clothes be comfortable to wear for long periods of time and be easy-care. And because this is a creative site, good looks are also important. Gemba's clothes, which combine these qualities, sold out after their release last year. The second edition was released in May of this year.
This time, in addition to standard items such as set-ups and T-shirts, the concept was "a moment at the end of a photo shoot,Color TypeandMonochrome typeAloha shirts andshortsis also a member of the group. Gemba stays with us until the end of the workday.
So how does clothing optimized for the shooting site fare on other sites? Here we checked in the hairdressing and woodworking industries.
Let us begin with the case of Tomohiro Nagaoka, manager of HUB, a barber store in Hatagaya, Tokyo. His day begins with a bike ride. It takes him about 10 minutes from his home to his workplace on his prized bicycle, which he assembled at an affiliated store, Blue Rag.
Gemba's pants can be hemmed with a drawcord, so there is no need to worry about getting caught in chains, and they are windproof, making them ideal for bicycles and motorcycles.
For Mr. Nagaoka, who carries a camera with him at all times, Gemba's shoulder bag is just right. It is larger than a satchel or waist pouch, and has many interior compartments.
When I go into the store, I bend over the shampoo table, grab a pair of scissors, or dye my hair. Sleeves are rolled up on a daily basis, but Gemba's jackets have tightly ribbed sleeves, so there is no fear of them slipping down.
Furthermore, materials such as cotton can cause cut hair to stick into clothing, but Gemba's set-up is made of cotton-nylon 65/35 cloth.
Because the fabric is so dense, it falls right off just by brushing it off with your hand. Not having to worry about your clothes means you can concentrate on your work.
It is certainly a field garment, but it is designed to fit in well on the street. The silhouette is moderately wide and less assertive. No wonder it was made by a creative group.
I ride my bike, grab a pair of scissors, and go out to eat with friends at night. From morning to night, no matter what the occasion, Gemba's clothes are always ready for the occasion!
The work area of the next building materials shop, TIMBER CREW, is an even harder environment. Paint splatters everywhere, and every time the sander is used, dust flies around. In such a place, many people tend to think of their clothes as expendable, but everyone at TIMBER CREW is always looking good. The influence of what one wears on one's work may be even greater in creative workplaces.
When I brought the "Gemba" set-up to the "Timber Crew" site, I could immediately see how well it worked. Both the jacket and pants are made loosely, so the clothes do not get in the way in any posture, and even stains are a thing of the past. The fact that the entire garment can be washed in a washing machine is also a plus for the site. It's also nice that it doesn't look like work clothes. It's also nice that it doesn't look like work clothes," says Takuro Tokuda, who has been with the company for three years.
Caps are especially important on woodworking jobsites, as they prevent dust, wood chips, and dye from getting on your head and face. In addition, Gemba's caps can be worn all day long because they are designed not to get in the way of either work clothes or casual wear. The “CREW” embroidery on the back is also a nice accent.
The full-width cotton T-shirts are thick and the more you use them, the more you will enjoy their taste. The proof of your hard work will be slowly engraved on it.
They are easy to move in, look good, and allow you to concentrate on your work without worrying about dirt or the environment. It was not only the film crew who were looking for such clothes.
Just as good tools help the work, good clothes help the field.
Gemba" for all those who work hard.
Photo_Takuroh Toyama
Text_Keisuke Kimura
