TOMMY HILFIGER DENIM is looking back at the brand's iconic heritage and putting a new twist on tradition with the FALL 2017 TOMMY JEANS capsule collection. To celebrate the launch, a uniquely styled pop-up store, #TOMMYJEANSHARAJUKU (hashtag TOMMYJEANSHARAJUKU), will open for a limited time.
#TOMMYJEANSHARAJUKU" will offer capsule collections for pre-sale and limited products. With the brand's first store concept that combines online and real stores, customers can find their favorites from the real products displayed in the store, and all purchased items will be delivered free of charge to the customer's desired address (arriving two days after purchase). This unique system allows customers to select items in the real store and return home empty-handed, just like in an online store, satisfying the needs of both the ease of online shopping and the fun of trying on items in a real store.
In addition, if you post a photo of yourself trying on the items on Instagram with #TOMMYJEANSHARAJUKU, it will be shown on the large monitor in the store and on TOMMY.COM in a timely manner, and those photographed in the store will receive a #TOMMYJEANSHARAJUKU limited edition can badge as a A limited edition #TOMMYJEANSHARAJUKU can badge will be given as a present. The fitting rooms and store interior, decorated with wall art by internationally and domestically active artist YAS-5, will be the perfect place to take "Insta-Eye" photos that symbolize the current mood of the store. This is a new concept store that does not have a retail inventory and maximizes the use of space for digital content.
The capsule collection, which is of interest, features bold primary colors and the brand's logo. Men's items include an oversized parka with flags on the sleeves, a denim jacket, and loose-fitting gray jeans, while women's items include a bomber jacket with a multi-flag print and underwear with a logo waistband. The women's lineup includes a multi-flag printed bomber jacket and underwear with a logo waistband.
They will be available at the two pop-up stores "#TOMMYJEANSHARAJUKU" and "LUMINE EST SHINJUKU" from November 1, and at Omotesando, Shinsaibashi, and some other stores nationwide and the official online store from November 3. Don't miss it!
Text_Jun Nakada
#TOMMYJEANSHARAJUKU (hashtag Tommy Jeans Harajuku)
Period: November 1 (Wed) - November 12 (Sun)
Address: 3-24-5 Jingumae, Shibuya-ku, Tokyo
Phone: 070-1400-1500 (only during the period)
Hours: 11:00 - 20:00
PVH Japan
Phone: 0120-266-416
www.tommy.com
