A marine wear brand celebrating its 140th anniversaryHELLY HANSENThe traditional material "FiberPile®" is a symbol of the long history of this material.
FIBERPILE® was developed in the 1960s to protect fishermen from the harsh seas of the Scandinavian Peninsula in Northern Europe.
It is also called the ancestor of fleece, which has become a staple of the outdoors. It is robust and durable, and combines high warmth retention, light weight, and quick-drying properties, and is considered a material that could only be developed by Helly Hansen, which supports people who sail in extremely cold seas.
The short movie "HELLY HANSEN "Beyond Generations"" features "FIBERPILE®," which is still loved by people nearly 60 years after its development.
Yohei Haga, who has directed music videos for a wide range of musicians, was chosen to direct this video, which expresses the appeal of FIBERPILE® that transcends time and generation. Please take a look at the video below.
Hoodies, jackets, pants, and other items using FIBERPILE® are now available at HELLY HANSEN HARAJUKU STORE, other stores nationwide, and on the web. Try on the sleeves before the winter cold sets in.
Text_Taiyo Nagashima
HELLY HANSEN Harajuku Store
Address: LosGatos 1F, 5-27-8 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6418-9669
www.goldwin.co.jp/hellyhansen
