Although not the trendy “beauty guys,” men want to enjoy their own personal style of grooming. Because it is a daily routine, it is best to go about it in a natural way rather than seeking major changes. Why don't you start a beauty routine with the theme of "getting in shape" without overdoing it?
Photo_Satomi Yamauchi
Text_Akiko Maeda
Edit_Amane Yasuda
Even though I’m getting fed up with the temperatures rising year after year, spending time actively outdoors in the sunshine is still the best part of summer. That’s why sunburn is such a concern. Since UV rays are at their peak from June through August, your skin can end up with a mild burn if you don’t take precautions. It gets red and stings—and there’s absolutely nothing good about it for your skin.
With UV levels rising rapidly these days, sunscreen has become an essential item for men as well. That’s why the 〈Athletia〉 UV Body Mist is perfect even for those who aren’t particularly concerned about skincare—it’s easy to use.
Skin Protection UV Body Mist (100 ml) ￥4,400
Since it’s a mist, it feels so refreshing that you’ll want to spritz it on even after you’ve worked up a sweat. Along with the invigorating scent of natural plant essential oils, the light mist instantly transforms into an oil gel that clings smoothly to your skin. It’s great that it’s water-resistant—perfect for the beach or pool—yet can still be easily washed off with soap.
What’s more, since it’s a beach-friendly formula that poses no risk to aquatic ecosystems, it’s perfect for use during marine activities. This is a product we hope active people will give a try.
〈Athletia〉 incorporates the “clean beauty” philosophy—which considers the impact on people, society, and nature in every aspect, from raw materials to packaging—into everything it does. Through its product container collection and recycling program, bringing in used containers to participating stores contributes to donations that support initiatives to protect beaches, forests, and rural woodlands.
It’s truly heartening to know that even a small effort can be a step toward protecting the global environment. As we think about the future of our planet, let’s take action early on to prevent skin aging five or ten years from now.
［ Ingredients ］
[【 Moisturizing] Bio Energetic Complex ［ Ashitaba Leaf/Stem Extract, Perilla Leaf Extract, Rice Ferment Filtrate, Glycerin ］, Uji Tea Extract, Licorice Root Extract
［ Non-Formulated Ingredients ］
Preservatives, mineral oils, synthetic dyes, petroleum-based surfactants, microplastics, octinoxate, oxybenzone
