A gathering of 16 independent shops with ties to Fuinam! We’re hosting the “Summer’s Most Personal Market in MIYASHITA PARK” for four days only.

From fashion industry professionals to artists, musicians, and shop owners, “Fuinam” has met a wide variety of people through our interviews and photo shoots.

We’re hosting a market event at the atrium plaza on the South 2nd floor of “MIYASHITA PARK” that brings together all these people with ties to the area. It’s called “The Summer’s Most Personal Market in MIYASHITA PARK.”

Some people will be selling their favorite personal items—such as clothes, shoes, and miscellaneous goods—while others will be selling brands and merchandise they’ve created themselves. These genre-defying independent shops, each reflecting the seller’s unique personality, will open for a limited time.

The event will run for four days, from Friday, July 17, through Monday, July 20 (a national holiday), and will be held in two parts, with different vendors participating in each half. Here are the 16 vendors you won’t want to miss!

[【Part1: July 17 (Fri) – July 18 (Sat)]

Keiji Kaneko
She was involved in the launch of “L’ECHOPPE” and worked as a fashion director. She opened “BOUTIQUE” in Kita-Aoyama and launched her first fashion brand, 〈FOUNDOUR〉. She is involved in a wide range of activities, including serving as a creative director for various brands and labels. She is the representative of “Boutique Company.”

Daishi Nishino
In 2015, he launched the underwear-specialty brand , and the brand now has stores in Tokyo, Nagoya, Awaji Island, and Seoul. In 2023, he opened the select shop “N&N STORE” on his home island of Awaji.

Matsukawa So
Stylist. After studying under Atsushi Hashimoto, he launched his own business in 2011. With a deep understanding of both the latest streetwear trends and traditional men’s clothing, he has made a name for himself in numerous popular fashion magazines that transcend boundaries of taste and generation.

Yuki Miura
After joining “GMT,” a shoe importer, she served as a buyer and manager at the company’s select shop “Burnish” before demonstrating her skills as a PR specialist. Her work spans a wide range of areas, including brand direction and product planning.

Maruro Yamashita
After working as an editor and in public relations for an apparel brand, she opened the bookstore “stacks bookstore” in Okushibuya in 2021. She relocated to Jimbocho in 2024, and currently, while continuing her work as an editor, she organizes exhibitions, events, and craft projects that span the fields of art, fashion, music, and food, using books as a medium.

Mayuu Kato
After working as a sales associate at numerous stores, she is currently a buyer for “BEAMS WOMENS” and the director of the 〈BEAMS JAPAN WOMENS ORIGINAL〉 line. She has many fans who admire her style, which blends vintage pieces and reflects her unique personality.

smacking of the middle class
A calligrapher who creates works in a unique style that blends elements of fashion and contemporary art with traditional calligraphy as its foundation. She held her first solo exhibition in Shibuya in 2021 and went on to stage solo exhibitions in the United States, France, and Taiwan in 2023. She reinterprets traditional Japanese culture through a contemporary lens and is actively engaged in a wide range of activities, including exhibiting her work and performing live, both in Japan and abroad.

Ami Watanabe
After working at a select shop in Tokyo, she launched her own lifestyle brand, *Sunsetter Publishing*, in the fall of 2023.

【Part2: July 19 (Sun) – July 20 (Mon, Holiday)】

Makoto Tanida
Representative of the lifestyle brand . With a focus on enriching daily life through scent, the brand offers products such as palo santo, room mists, and hand soap. Previously worked at “UNDER THE SUN,” a hair salon and vintage clothing store in Ikejiri-Ohashi, where she was responsible for apparel operations, including the sale and procurement of vintage clothing.

Kanta Hirasawa
After joining “BAYCREW’S” in 2020, he launched the apparel brand in his second year as a new graduate and served as its designer. He is now independent and preparing to launch his own brand, .

Homare
“A buyer for ”MURPHH,” a select shop with the theme “A Life Less Ordinary.” The shop operates primarily through its online store and does not have a physical location.

Horiuchi Isshu
After working as a stylist’s assistant, she launched the online vintage clothing store “GREENY” in 2022. She sources merchandise in the U.S. and regularly holds pop-up events, primarily in Tokyo. Her selection, which focuses on clothing from the late 1990s to the early 2000s, has gained a large following, particularly among young people.

Leo Yoshioka
After working at a major select shop, she is currently the director of and serves as the PR representative for “Wisdom Tool.” She is active in a wide range of fields, including advertising, fashion, and culture.

Aimi Odawara
She depicts minimalist motifs with a unique color palette and a touch of ironic humor. She creates works using a variety of techniques, including illustration, collage, and ceramics. As the director and designer of 〈I&ME〉, she also releases apparel featuring her own artwork.

kirin
Bassist for “Texas 3000,” a new-generation, unconventional alternative rock band. He joined the band in 2023, coinciding with the release of their debut album, *tx3k*. In 2025, they released a new EP, *Weird Dreams*.

buzz
While working as an assistant manager at an antiquarian bookstore in Kichijoji, Tokyo, he also shares his writings on NOTE and has gained many fans with his unique perspective. 2025, December 11, he will publish his own book, "I want to quickly leave this second meeting and knead bread at home" (published by KADOKAWA).

In addition, we have prepared three special campaigns to coincide with the event.

[【 Campaign #1: Lucky Draw]
Venue: South 2F Atrium; Common Cashier's Desk (inside the venue)

If you make a purchase of 2,000 yen (tax included) or more at the event venue,"MIYASHITA PARK" Official InstagramFollow us to participate. Prizes include items from popular shops at “MIYASHITA PARK,” original “Fuinam” merchandise, and gift certificates redeemable inside the complex.

Check out the participating stores and prizes here!

South 2F Macqlo
First image: Ultimex T-shirt (Sizes: XS–2XL)
Image 2: Macqlo × NEW ERA Packable Cap (One Size Fits All)

South 2F Wrangler
Frisbee (3 colors)

South 2F and wander
and wander logo bottle 500

North 2F SOPH.
First image: “FOOTBALL IS NEVER BORING” CAP (F.C.R.B.)
Photos 2 and 3: “FOOTBALL IS NEVER BORING” Tote Bag (F.C.R.B.)

South 3F DAYZ
Original T-shirt (White, Size L)

South 3rd Floor Grounds
MOOPIE BLACK / BLACK (22 cm–30 cm)

[【 Campaign #2: Free Meal Vouchers]

During the event, we’ll be giving away 500-yen meal vouchers—redeemable at restaurants inside “MIYASHITA PARK”—at the Atrium Plaza. Please be sure to stop by while you’re shopping or dining.

【 Campaign #3: [Instagram Campaign—Win a Luxury Lucky Bag!]

"MIYASHITA PARK" Official InstagramFollow us, like the designated post, and comment with your preferred lucky bag to enter a drawing where four winners will receive a lucky bag filled with items from event vendors. Please check the official “MIYASHITA PARK” Instagram for details.

Four days featuring the people “Fuinam” has met over the years and the things they cherish. Come to the venue and enjoy a real-life version of Fuinam that goes beyond the confines of the web. We look forward to seeing you there!