Choosing shoes based on athletes’ real-world feedback. What is this new initiative from “The North Face Footwear Shinsaibashi”?

With its unrivaled comprehensive capabilities as an outdoor gear manufacturer, THE NORTH FACE has gained popularity across a wide range of settings—from the great outdoors to lifestyle and fashion.

In recent years, The North Face has been focusing on the footwear category. In fact, in April of this year, the company opened a concept store called “The North Face Footwear Shinsaibashi” at the Quartz Shinsaibashi shopping complex.

In addition to having certified shoe fitters on staff at all times, we offer foot measurements using the “Sidas Footbox Evo” 3D scanning device, along with personalized shoe recommendations based on those measurements.

In addition, we have a wide range of offerings ready for you to fully experience the performance of THE NORTH FACE footwear, including our “Resole Service”—a sustainable sole replacement service that uses Vibram outsoles.

Replacing the outsole ensures the product's long life.

In addition, the store plans to hold events such as talks and running sessions on an irregular basis. You’ll have the opportunity to hear firsthand insights from world-class athletes like professional skier Akira Sasaki and skyrunner and ski mountaineer Ayaka Ueda.

Ayaka Ueda will host a "Talk & Run" event on Friday, August 7.

For details on each event and how to register, please visit the URL in the profile section of our official Instagram account. Start by following the account, and while listening to the insights of top athletes competing on the world stage, take a closer look at The North Face’s meticulously crafted shoes.