A brand dedicated to skiing deeper than deep snow and lighter than powder snow, [<BOGEN〉.
The look of the items is authentic casual wear, but because the creative roots are in skiing, they are born from a completely different origin. Its conceptual clothing production is gradually gaining popularity not only among ski lovers but also among fashion enthusiasts.
The long-awaited pop-up store has now opened at the Omotesando branch of Journal Standard.
The space created by Shuntaro Takeuchi, an illustrator who draws image illustrations for Bogen, and GELCHOP, who was also involved in the theme and production of the pop-up store, is so ridiculously cute that it is too good to be true that it is only available for a limited time!
The event runs from Friday, October 27 to Sunday, November 12. Don't miss it!
The directly-managed store "SKI SHOP BOGEN" in Gobongi is also undergoing a major renewal at this time. It too has been given a very cute finish!
Text_Ryo Komuta
BOGEN POP-UP STORE
Venue: Journal Standard Omotesando
Address: B1, 1 & 2F, 6-7-1 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6418-7961
Open: 11:00 - 20:00
Ski Shop Bogen
Address: 2-42-4-1F Gobongi, Meguro-ku, Tokyo
Phone: 03-6303-2623
Open: Please check the website.
