Denim brand established in 1971.BobsonThe brand has rebranded its name to "Joon's Drama" and debuted with the fall/winter 2016 collection.WHEIR BobsonThe brand is characterized by inviting a new designer each season. Last season, Seishin Matsui of "SISE" designed the collection.
This season, [Claire] ...DoubletMasayuki Ino of "The T-shirt" was appointed to this season's lineup. Mr. Ino proposes "everyday wear with a sense of discomfort" by mixing a wealth of ideas with the use of ever-changing materials, and his essence is reflected in this season's creations. The streetwise feel is skillfully mixed in this season's creations, such as the assertive set-ups with large leather patches and large pith names, and the tracksuits with the "Bobson" trademark on the stretch denim sideline.
And a pop-up store where you can immediately see the highly anticipated finish is currently being held from today, November 1 (Wed.). The store is located on the 2nd floor of Isetan Shinjuku's main building in the "Global Closet/Jeans" section. The new season of "Ware Bobson" is a coexistence of tradition and up-and-coming designers' assertion. Please come and experience it for yourself.
Text_Rei Kawahara
Kisi Universe (Ware Bobson)
Phone: 03-3861-9193
wheir.com
