By mulling over various cultures and stories, vintage and used stocks are freely remade and sublimated into new items.BONUM〉. Following the Shibuya and Omotesando stores, the Shimokitazawa store will open on November 3 (Fri.).
The interior of the Shimokitazawa store was designed in the image of a laundromat (coin-operated laundry). The store design is based on the brand colors indigo blue and white, and indigo-dyed flooring is laid to show the love for denim. Staff with sewing skills and remake know-how are stationed in the store, and live sewing sessions are held inside the store to produce remade products.
W FRONT DENIM JKT ¥7.800+TAX
EYELET 5PK ¥6.800+TAX
FRENCH CARDIGAN JKT ¥8.800+TAX
Items exclusive to the Shimokitazawa store are also available. Conscientious pricing is another reason for Bonham's popularity.
On Thursday, November 2, the day before the opening, a reception party will be held, open to all. The event will feature painter Nigamushi and an unplugged live performance by a member of the jazz funk band Momofunk. The first 50 people to arrive will receive a novelty tote bag exclusive to the Shimokitazawa store.
In addition, during the three-day weekend from November 3 (Fri.) to 5 (Sun.), an event titled "HOLIDAYS EVENT" will be held to silk-screen Nigamushi's illustrations on purchased items.
The remade products, all one-of-a-kind, are truly a must-see. The new Bonham's store in the sacred land of subcultures is also not to be missed.
Text_Rei Kawahara
BONUM Shimokitazawa
Address: 2-30-3 Kitazawa, Setagaya-ku, Tokyo
Phone: 03-5738-0708
BONUM Shimokitazawa RECEPTION PARTY
Date: Thursday, November 2
Hours: 18:00-21:00
BONUM Shimokitazawa HOLIDAYS EVENT
Dates: Friday, November 3 - Sunday, November 5
Part I: 13:00-15:00
Part II: 16:00-18:00
