It’s surprisingly easy to drink. Patagonia’s beer lineup has a new addition: “Organic Lager.”

Taro Terasawa © 2026 Patagonia, Inc.

From Baggies shorts to Duckbill caps and Houdini jackets, Patagonia offers a wide selection of iconic pieces for trail running. Among Patagonia’s offerings, the “Patagonia Provisions” food collection is particularly highly regarded by connoisseurs and loyal followers.

A new brand called “Organic Lager,” created in partnership with a new brewery, has joined the lineup of craft beers—which have become synonymous with the brand.

This beer is a collaboration with "DeSchutes Brewery," an independent brewery based in Bend, Oregon. It’s brewed with kanza, a perennial grain, which adds a crisp, grainy texture while highlighting the grain’s natural flavor. The result is a light, crisp beer with a fruity finish.

©2026 Patagonia, Inc.
Organic Lager Gift Set (6-Can Set, Boxed) – 355 ml × 24 cans ￥5,577

This organic beer is a standout brand that’s surprisingly easy to drink yet full of flavor. Starting on Saturday, August 1—its release date—tasting events will be held at all Patagonia company-owned stores, so be sure to check the Instagram accounts of stores near you.