Let's dig into BEAMS! A live event for “Project BEAMS Diglow,” which shines a light on the archives, is coming up.

Have you heard of “BEAMS digroo,” the official resale service from “BEAMS”? It’s a project where we purchase “BEAMS” clothing that customers have cherished, carefully restore it, and then pass it on to its next owner. I think this is a very meaningful and sustainable initiative.

"BEAMS DIGLOW" is set to hold its first-ever pop-up store at "Newman Takanawa" since the project began. Let's take a look at each of the highlights of this major three-week event.

First up is Week 1. From Thursday, August 20, through Sunday, August 23, items curated by the following three “BEAMS” staff members are scheduled to be featured.

Mayu Kato
After working as a sales associate at numerous stores, she is currently the women’s buyer for “BEAMS” and the director of women’s original collections for “BEAMS Japan.”

Ms. Kato selects colorful items that add a touch of individuality to simple styles. The store is filled with eye-catching, vibrant clothing.

Junpei Kobayashi
She began her career as a staff member in the dress department at a store in the Kansai region. She was later transferred to the PR department and has served as the director of “Brilla per il Gusto” since 2021.

Ms. Kobayashi has curated a collection centered on basic items that reflect her personal taste. The collection features a selection of timeless pieces that capture the current mood through their textures and silhouettes.

Naohide Uno
He began his career as a store associate at “BEAMS PLUS.” After working in online store operations, he took charge of the vintage section at “BEAMS LIFE Yokohama” in 2024. Since 2025, he has been managing “BEAMS DIGLOW.”

Mr. Uno showcases American casual pieces that he describes as the centerpiece of his wardrobe. The selection features timeless classics that never go out of style.

August 28 (Fri) – August 30 (Sun): “THE MASTERPIECES”

Here is the schedule for Week 2, from Friday, August 28, to Sunday, August 30. From the vast archives created by “BEAMS,” special-order items that remain valuable today and pieces that symbolize their eras will be gathered in one place. You might just find something you wished you’d gotten back then, or an item that brings back fond memories.

September 4 (Fri) – September 6 (Sun) ’dig bag -DIGGIN’ THE 3 ITEM-”

In addition, here are the details for the third week, from Friday, September 4, to Sunday, September 6. We’re running an attractive promotion where you can choose any three items from the eligible selection and purchase them for a total of ¥5,000. Since it’s so easy on the wallet, young people interested in fashion will likely feel free to stop by.

"BEAMS" interprets fashion from a variety of perspectives and brings projects to life. I take my hat off to the driving force behind the brand, which constantly takes on new challenges and keeps generating buzz. If you're interested, be sure to stop by.