John Smedley's specialized knitwear detergent is set to launch soon. It is a carefully crafted product developed in collaboration with professional dry cleaners.

A good knit isn’t something you buy and then forget about. Rather, that’s when a long-lasting relationship begins. Introducing a product that supports your bond with that special piece through the everyday care of laundry.

This is the specialized detergent for knitwear from *JOHN SMEDLEY*. It was developed by the Japanese laundry brand *LIVRER*.

JOHN SMEDLEY LAUNDRY DETERGENT 1 TP9T4,400 and up

〈Libre〉, which has handled the cleaning of numerous stage costumes for organizations such as Cirque du Soleil and the Shiki Theatre Company both in Japan and abroad, is a true expert in this field. This product was developed over the course of about one year, drawing on that expertise as well as feedback from the brand’s staff and customers.

When you think of , you think of Sea Island cotton and extra-fine merino wool. This neutral detergent is specially formulated to be gentle on such delicate, high-quality natural fibers.

One reason why the texture of wool knitwear can deteriorate is that lanolin—the natural oil found in wool—is washed away; however, in this product, we’ve added lanolin to help preserve its natural texture. It also appears that the formula was designed to rinse out easily so as not to damage the delicate knit fabric.

John Smedley has previously collaborated with brands such as Kent and Yoshida Kaban to create care products for knitwear, and this product is a natural extension of that collaboration.

It takes a little extra care not only when buying but also when washing. This product serves as a gentle reminder of something that’s obvious yet often overlooked. Before knitwear season arrives, start by stocking up on detergent. If you want your favorite piece to last a long time, this is a good place to start.