We’ve received news of a new store opening from . The location is New York—specifically, Fifth Avenue near Grand Central Station in Manhattan, where many renowned brands have stores.
The global flagship store, named “Moncler Fifth Avenue,” is set to open on Thursday, September 10. It is said to be Moncler’s largest store in the world.
This article covers the outdoor exhibition “New York in Moncler,” which takes place ahead of the official opening.
This content highlights the bond that and New York have cultivated over more than 20 years.
We present large-format photographs featuring the spectacular presentations that *Moncler Grenoble* held on multiple occasions during New York Fashion Week, as well as *Moncler* campaign visuals and editorials shot in this city.
A Hike in Hudson
Chelsea Pier (2010)
A presentation in which the venue along the Hudson River was staged to resemble a mountain, and 100 models wearing *Moncler Grenoble* clothing climbed a massive scaffold.
A Grand Groove
Grand Central Terminal (2011)
The main concourse of Grand Central Terminal serves as the setting for the *Moncler Grenoble* collection.
A Central Skate
Central Park (2012)
An ice show featuring skaters dressed in the tricolor outfits that symbolize Moncler took place on the ice rink in Central Park.
Midtown Mountains
Chrysler Building (2014)
Photographer Annie Leibovitz shot the Fall/Winter 2014 campaign. She photographed model Simon Howell at the "Chrysler Building."
All Together
Lincoln Center (2016)
The Moncler Grenoble collection was unveiled at New York Fashion Week, which was hit by a record-breaking cold snap. Eighty performers transformed the freezing plaza into a stage for a live performance.
Brooklyn’s Spike
Spike Lee (2017)
Spike Lee, one of New York's leading film directors, attended the *Moncler Grenoble* show as a special guest.
A State of Mind
Alicia Keys (2023)
Visuals from the “Moncler × Alicia Keys” collection, created in collaboration with singer Alicia Keys.
Winter Runway
Sarah Jessica Parker (2023)
Actress Sarah Jessica Parker sparked a buzz by wearing a puffer gown created by .
SoHo Style
Penn Badgley (2025)
Set against the historic streets of SoHo, these campaign visuals for Moncler’s Spring/Summer 2025 collection feature New Yorker and actor Penn Badgley.
This exhibition will be held from Wednesday, September 9, through Sunday, September 13.
The event will take over a variety of locations, including "Vanderbilt Hall" at Grand Central Station, as well as billboards throughout the city, subway stations, and bus stop shelters.
The bitter cold of New York City and Moncler clothing are a perfect match, and the opening of the flagship store is sure to deepen the bond between the two. If you’re planning a trip to New York, be sure to check it out.
