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Translated By DeepL

Serial 【 Minor Goods Illustrated] VOL.25 Moncler in Summer.

A classic product of a royal brand is still good. They have a long history, reliable specifications, and never get boring no matter how old they get. However, this is a series of articles for those who are a little bit gullible. We'll introduce you to a brand that is actually unknown, but still very appealing. The 25th issue is a minor good from "Moncler.

Photo_Arata Suzuki
Styling_So Matsukawa
Text&Edit_Yuri Sudo


When it comes to Moncler, it's all about down. And let me add that it is a premium down that is spoken of in the context of fashion.

The company has a long history. It was founded in France in 1952 and initially sold mainly mountaineering equipment, which is surprising. The company's down products, which it provided to mountaineering teams and expedition teams in 1954, became extremely popular and gradually began to attract attention.

There are several classic models now, such as Maya and Moncla, but do you know their summer faces?

Swim shorts ¥67,100 (top photo), ¥78,100 (bottom photo)

We cannot make down in the summer, but we can make use of the technology we have cultivated in down production.

These are two types of refreshing swim shorts that suit the intense heat. The top photo references functional materials used for rainwear, and the lining is mesh for comfort. White stitching runs along the sides in a jiggle, and combined with the snap buttons, this piece invites a sense of summer exuberance.

The bottom photo is an adult piece with a pale orange stripe running through it. It is made of polyester and adjusts with a drawcord. It is great to wear when swimming, or with a T-shirt or shirt in the city for a sexy look.

Sneakers ¥93,500

Moncler is not only about apparel. These low-cut sneakers are made of suede and leather. The upper is luxurious, but the key point is the orange laces with reflectors, which is typical of their mountain roots. The heel can be folded inward for a more casual slip-on look.

Bucket Hat ¥99,000

Since the brand originates from outdoor activities, bucket hats are naturally made of functional materials. But the crochet finish is casual. The cotton material used makes it lightweight, and it features a natural silhouette. The white and blue coloring is also cool.

In contrast to down items, which are the warmest of all, these are all lightweight items. How is it that Moncler, which conquers winter, also conquers summer with the same sense of luxury? Well, I'm sorry to say.

Location note: A man's office in Daikanyama. He makes pasta in the kitchen of the office during the day.

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