Furla's 90th anniversary collection incorporates the family crest. | news

ULISSE ¥45,000+TAX

Attracting a large number of people with bags that are in tune with the timesFURLA.The KAMON Collection is a collection of Japanese traditional crests. To commemorate the 90th anniversary of the company's founding this year, the "KAMON Collection" was presented in collaboration with Seiryu Hatoba, a family crest craftsman active in Japan and abroad.

In 2010, he opened his own studio, "Tasaijo Kyogen," where he creates crests for commercial facilities and corporations based on the concept of "family crests as design.

This collaboration includes both men's and women's items. The men's clutch bag "ULISSE" is eye-catching with a hollyhock with rivets. As the word "belief" suggests, the hollyhock is a symbol of strength and abundance, and has been used since ancient times in the costumes of the royal family.

The women's collection includes the "Metropolis" bag and "Babylon" wallet, both featuring the family crest of peonies and dahlias. The peony is called the "King of the Hundred Flowers" for its gorgeous appearance, and the words "noble" and "magnificent" in its flower language suggest the image of a beautiful and graceful woman. The flower is called the "King of Hundred Flowers" because of its shape. The Jersey peony (dahlia), with its large, graceful blooms, expresses the wish that the customer will "love this bag from the bottom of their heart.

METROPOLIS "Peony" ¥63,000+TAX (top) "Jersey Peony" ¥69,000+TAX (bottom)

BABYLON "Jersey peony" ¥45,000+TAX

The "KAMON" collection will be on sale in advance at the Isetan Shinjuku pop-up store through November 14 (Tue). In addition to the regular colors, "Metropolis" pale pink is available exclusively at Isetan Shinjuku. In addition, those who purchase a bag from the "KAMON" collection will receive a tumbler with an original family crest on it on a first-come, first-served basis. Please come to the store to see the beautiful collection decorated with the family crest.