NEWS

Translated By DeepL

Series "Aspiring Masterpieces" No. 20: A Burberry cap that welcomes the hard-boiled.

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"Burberry.. Speaking of which, the check is not to be missed at any cost.

Thomas Burberry, who founded Burberry in 1856, developed and patented a fabric, gabardine, for use as a military outer garment, which he perfected into the trench coat, and adopted for the lining, which later became known as the "Burberry check. The lining was a check that would later become known as the "Burberry check.

When the trench coat became synonymous with the postwar hard-boiled man, the Burberry brand rode the tide of the times and became a worldwide success, and checks also became strongly imprinted in the consciousness of men as a coveted design.

Christopher Bailey, who also served as Chief Creative Officer and CEO, has made countless achievements, but the way he handled this check was outstanding. I like the way he conveys the message that we should relax and enjoy the heritage of the brand. A good example is the cap decorated with a variety of checks, including Burberry's signature vintage checks and traditional British tartan checks. To compete with the men of the 20th century, who used the backs of their collars to create a dandy's sense of fun, it is only right for us to be cool with our caps.

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Vintage Check Baseball Cap ¥31,000+TAX

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Tartan Baseball Cap ¥31,000+TAX

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Tartan Baseball Cap ¥31,000+TAX

Photo_Hiroyuki Takashima
Text_Kei Takegawa
Edit_Ryo Muramatsu


Burberry Japan
Phone: 0066-33-812819
https://jp.burberry.com

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