NEWS

Translated By DeepL

【FOCUS IT.] Thinking together about the attractiveness of things . Why does Shohei Seki open "PARKS" for 10 days only .

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Does the term "fashion improver" sound familiar?

After working as the general manager of "1LDK", he decided to call himself a "fashion improver" and is based in Paris.Shohei SekiMr. , explained that.

. "Improve" is a word that means "to improve" or "to make progress. When I call myself this title overseas, people seem to understand it surprisingly easily and say, 'That's nice. Specifically, in addition to manufacturing, I am also involved in distribution, direction, and many other things related to fashion.

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I see. A job that is not bound by conventional frameworks, but freely "advances" the various aspects of fashion. It sounds very appealing.

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The 10-day limited store "PARKS," which Mr. Seki selects and directs, opens today. The shop features items from a variety of brands with diverse personalities.

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At first glance, they appear to be in harmony. However, if you look closely, you will notice that each item has a strong claim on each other and the space is exquisitely balanced. The store is very pleasantly decorated with selections based on an aesthetic that is consistent throughout.

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The selection, which seems to pick up the best parts of various brands and put them together, is truly Seki's style.

. I counted up the number of brands and found that there are 26 (laughs). (Laughs.) I choose the ones I myself want to wear. The criteria for selection are, as I say in a clichéd way, first of all, good manufacturing. I don't call them "one life," but I only choose items that I want to use for a long time. I naturally select items that are a little removed from so-called fashion trends.

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I feel that it is actually very difficult to judge whether something is good or bad, or whether it fits or does not fit me, even if I say "use it for a long time" in a single sentence. When I asked Mr. Seki about these thoughts, he gave me a wonderful response.

." "Yes, it is. So, while I myself am serving the customers, why is this cool? . I hope to discover the charms of things while talking with them. I hope to discover the charms of things while talking with them. As long as people learn about the appeal of a new item and take that feeling home with them, it's totally fine if they don't buy it.

I already want to go just because of these words.

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The small store is filled with not only clothing but also accessories and crafts. You can see that each item has been carefully selected.

Among them are cute folk art items such as this. This is a collaboration between Take Product and Nozawa Folk Crafts, both well-known on the Huinamu blog.

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In terms of unusual items, here are some of the most unusual items in the world, here are some of the most unusual items in the world, here are some of the most unusual items in the world, here are some of the most unusual items in the worldAnonymous (Anonimous)It would be a tote bag.

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The label, which Mr. Seki himself is involved in, maintains a stoic stance: online only, limited sales period, and ends as soon as the stock runs out. This is the first time for the label to be available in a physical store.

At first glance, it looks simple, but the texture of the suede leather on the bottom, the length of the handles, and the inside pocket are all perfectly suited to the phrase "unlikely". It is rare to have a chance to try one in person, and of course, not many are produced to begin with, so if you are interested in this product, please be sure to get in early.

And here is a brand from Paris that is being sold for the first time in Japan.monsieur coquelicot〉.

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Instagram. will give you an idea of its exquisitely relaxed stance.

Deformed flower patches? Cute embroidery or deformed flower patches? In addition to T-shirts, there are also sweatshirts. The prices are friendly, so if you are interested, be sure to buy soon. As I write this, I wish I had bought one.

And here are the items that arrived during the interview. I was allowed to look at them next to where they were rummaging through the items.

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At first glance, it looks like an ordinary sock, but when you turn it over, there is a five-finger sock!

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This is perfect for those who are somewhat embarrassed to wear five-toed shoes in a tatami room, but like the comfort of the five-toed shoes. This is a good product that fulfills a niche desire. The packaging is also elaborate.

The exhibition will be held for ten days, from Friday, December 1 to Sunday, December 10. Please visit the exhibition at least once. The well-known "ALLEGE" and "WEST OVERALL" will also be available.

They do not seem to be carrying a lot of inventory, so early arrival is recommended. Please note that credit card payment is limited, so please be careful!

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Text_Taiyo Nagashima


PARKS
Dates: December 1 (Friday) - December 10 (Sunday)
Address: Goto Bldg. 1F, 1-8-5 Tomigaya, Shibuya-ku, Tokyo
www.instagram.com/sekijumpei

Junpei Seki/JUMPEI SEKI
FASHION IMPROVER
Born in Tokyo in 1979, he participated in the launch of 1LDK in 2008, buying and managing all the stores. 2015 he started working for the Paris store, and in 2016 he became independent and started working as a Fashion Improver in Paris to increase the value of various stores and brands.
instagram.com/sekijumpei

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