A group of creators from GermanyUMTC STUDIOSwill hold its second pop-up in Japan. The brand started in 2015 and is an up-and-coming brand that has gained the support of many art and culture enthusiasts with its unique approach that is both standard and radical, without being confined to the framework of fashion.
The theme of the Fall-Winter 17-18 collection to be released this year is "1997." The number refers to the controversial murder of Gianni Versace that took place in 1997. Taking inspiration from this, the designs are based on the American street style of the 1990s.
The pop-up, where the new collection will be unveiled and limited items can be ordered, will be held for five days from December 8 (Fri.) to December 12 (Tue.) at the Harajuku select store "MARUZA", which is a long-time friend of the company.CANNABISThe first day of the event, December 8 (Fri.), will be the launch party at the shop. On December 8 (Fri.), the first day of the event, the design team will visit Japan and hold a launch party at the store.
This is a great opportunity to directly feel their attitude of proposing street wear with a radical message. Why not come and see for yourself?
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UMTC STUDIOS SS18 POP-UP STORE
Venue: CANNABIS
Address: GB2F, 5-17-24 Jingumae, Shibuya-ku, Tokyo
Period: Friday, December 8, 2017 - Tuesday, December 12, 2017
Phone: 03-5776-3014
LAUNCH PARTY
Date: Friday, December 8
Hours: 19:00 - 22:00
