Our Family. #MYCALVINS," a new advertising campaign for Calvin Klein Underwear and Calvin Klein Jeans, launched in November.Also in HOUYHNHNMAs we mentioned earlier, the first installment featured musicians, including singer-songwriter Solange. The appealing and impactful visuals attracted a great deal of attention.
This is the second installment of "Our Family. #MYCALVINS" which arrived earlier this year. Featuring one of the hottest hip-hop groups of the moment, "Asap Mob. In addition to Asap Rocky, the seven members of the group are Asap Ferg, Asap Nast, Asap Twelvi, Asap Ant, Asap Lou, and Asap J. Scott.
. photographed by the same photographer as before, Willy Vanderpierre. Through the visuals, the campaign expresses the bonds of family and friends that are hidden in the traditional American quilt. This campaign will continue to be presented until next spring. Stay tuned for more visuals from Calvin Klein.
Text_Ryo Muramatsu
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