It is said that the power of advertising is weakening in these times. Nevertheless, Parco continues to create freaky and free advertisements, and one cannot help but be impressed by its attitude and attitude as a cultural center. The Paris-based creative unit M/M (Paris) has been working on Parco's impressive seasonal advertisements since AW2014.
M/M (Paris) is a Paris-based creative unit formed in 1992 by Mickaël Amzalag and Matthias Ogstiniak. For more than 20 years, they have been active in the fields of fashion, art, music, and design, collaborating with numerous brands such as A.P.C., Balenciaga, and Louis Vuitton, and creating albums and music videos for famous artists such as Bjork, Kanye West, and Madonna, He has been active in the fields of fashion, art, music, and design for more than 20 years. The company's design and art is iconic and influential, with striking original typography in many of its works and the use of renowned photographers.
The special edition art book "TALES" containing Parco's 2016AW-2017SS seasonal advertisement visuals, created by the team of these two photographers and world-renowned photographer Yogan Teller, who continues his one-of-a-kind expression beyond the boundaries of mode and art, is now available for purchase. FROM THE BLACK FOREST" is now available.
The season's ads were set in the forests of southwestern Germany, the birthplace of many of the best Grimm fairy tales, including "Red Riding Hood" and "Snow White," and featured four episodes based on fairy tales, created by Jogan Teller and the students of the Nuremberg Art Academy, where he teaches. The contemporary fantasy story of Lili, a blonde-haired girl, and a cast of strange and unique characters was the talk of the town.
This siteYou can watch its image movie at
Since it is the work of such people, of course the specifications are also playful: a 12-inch record-type hardcover sleeve, a 7-inch vinyl record containing the campaign movie soundtrack, a 24-page photo booklet, and two campaign visual posters (printed on both sides).
Tote bag available only at some stores and on the web Size: 350mm (L) x 350mm (W) x 110mm (G), 560mm (H) x 560mm (W), 560mm (H) x 350mm (W) x 110mm (G), 560mm (H)
Official e-commerce site of DO GOOD WORK BOOKSis also selling a tote bag ( with black canvas ). See below for more information about the store.
Limited to 1000 copies, this is a rare book. Please get your hands on a copy as soon as possible.
Text_Shinri Kobayashi
M/M (Paris) "TALES FROM THE BLACK FOREST
Price: ￥7,400 + tax (standard edition), ￥9,000 + tax (limited edition with tote bag)
Format: Softcover in 12" vinyl sleeve / 24 pages / 300mm x 300mm
Publication: DO GOOD WORK BOOKS
Distribution: twelvebooks
Circulation: Limited to 1000 copies
Regular Edition & Limited Edition with Tote Bag ( Raw Canvas ) Stores that carry the Limited Edition:
Daikanyama Tsutaya, Ginza Tsutaya, bonjour records, HMV&BOOKS TOKYO, HMV&BOOKS HAKATA, Lochique HMV, etc.
Regular edition available at TSUTAYA TOKYO ROPPONGI, SHIBUYA TSUTAYA, SELF, Aoyama Book Center Honten, Aoyama Book Center Roppongi, Kyoto Okazaki Tsutaya, CIY, etc.
