“adidas OriginalsThe completely new "Propher" sneaker from 〉is now available.
In the first release to kick things off, one black-based model will go on sale simultaneously worldwide on December 15 (Friday).
Challenging existing styles and inspired by the underground worlds that creators envision in their minds, the sneakers are unpredictable and creative in their design.
The extremely thick three stripes also serve as a lacing system, and the bold midsole is docked with a soft, black knit upper. It is a novel construction that symbolizes advanced technological innovation.
A new standard in street wear. That is the role assigned to Profia.
Nick Gallwey, global president of design for adidas, said, "We are very pleased to be working with adidas to create a new line of products that will be a hit with our customers.
We looked at our archives from a different angle and turned our attention to the imposing aesthetics of the 90s, a time when the brand was challenging itself to create bold silhouettes. We took the provocative and uncompromising ideas of that era and reinterpreted them for today. The imposing approach of the branding and the unpredictable touring proportions are the inspiration for the Profia. Through this silhouette, we are connecting the energy of the 90s with a new generation."
Prophere ¥15,000+TAX
To celebrate the launch, a secret party "PROPHERE BLACKBOX" will be held on Monday, December 11 at a certain Shibuya location. The registration seems to be already closed, so please wait for the information to be distributed on SNS.
New sneakers are being born one after the other, and the hot tide of challenge and innovation, reminiscent of the 90's, never stops. This pair of sneakers is a must-see among them. Don't hesitate to check them out.
Text_Taiyo Nagashima
List of stores
adidas Originals Flagship Store Tokyo
adidas Originals Shops nationwide www.adidas.com/jp/stores
adidas Brandcore Store Sendai, Shibuya, Shinjuku, Nagoya, Osaka, Hiroshima
adidas Online Shop shop.adidas.jp/originals/prophere
ZOZOTOWN zozo.jp/shop/adidas
ABC-MART Grand Stage stores www.abc-mart.net
atmosSHIBUYA, BLUE OMOTESANDO, HARAJUKU, NAMBA www.atmos-tokyo.com
BILLY'S ENT stores www.billys-tokyo.net
KICKS LAB. store.kickslab.com
Styles Daikanyama, Roppongi www.styles-tokyo.jp
UNDEFEATED Tokyo, Daiba, Yokohama, Shizuoka, Osaka, Fukuoka, Okinawa undefeated.com
adidas Group Customer Service
Phone: 0570-033-033 (9:30~18:00 except Saturdays, Sundays and holidays)
shop.adidas.jp/originals
