NEWS

Translated By DeepL

You should keep an eye out for YOAK, a sneaker brand that is slowly gaining fans.

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Once in HOUYHNHNM.IntroductionsThe newest sneaker brand that hasYork (YOAK)The brand's clean look based on the brand philosophy of "making products that are supposed to be worn with jackets and shirts" has become a hot topic. The brand's clean look based on the philosophy of "making products that are supposed to be worn with jackets and shirts" has been attracting a lot of attention, and has finally become a brand that cannot be ignored.

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STANLEY HI ¥26,000+TAX

The standard "STANLEY" model by YORK, which is available in three types (high cut, low cut, and zipper), pursues an extremely minimalist design as the antithesis of the current sneaker scene, which seeks excessive individuality.

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STANLEY ¥23,000+TAX

The side zippers and elastic laces that enhance the comfort of the shoes are nice in that they do not detract from the design. Pig leather, which offers excellent cushioning, breathability, and durability, is used inside. According to the story, there are many soccer players who care about their feet who use these shoes. As expected of professional athletes, they are also very sensitive to fashion.

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STANLEY ZIP ¥24,000+TAX

Online StoreThe shoes of "YORK" have been sold only at "YORK", but finally a pop-up will be held from December 26 (Tue) to January 3 (Wed), 2018 at "Labo Stage, Men's Shoe Department, B1F, Isetan Shinjuku Men's Wing". This is a rare opportunity to see not only the aforementioned "STANLEY" but also the full lineup of "YORK" in one place.

I will tell you again, you should keep an eye out for it now. I have a feeling it will sell.

Text_Rei Kawahara


YOAK POP UP SHOP Isetan Shinjuku Men's Building, B1F "Shoes Lab" Fair
Period: Tuesday, December 26 - Wednesday, January 3

Hours: 10:00 - 20:00 
*Friday, December 29 and Saturday, December 30, 10:00 a.m. to 8:00 p.m.; Sunday, December 31, 10:00 a.m. to 6:00 p.m.

Address: 3-14-16 Shinjuku, Shinjuku-ku, Tokyo 
Phone: 03-3352-1111
Closed: Monday, January 1 and Tuesday, January 2, 2018

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