Driven by the rise of crowdfunding, including Kickstarter, and the development of e-commerce and distribution, many new products based on novel ideas are being created.
Concepts such as IOT and fashion tech have attracted a lot of attention, and some have argued that fashion will be updated by technology, but if you ask whether these concepts have actually been accepted in the context of fashion, the answer is no. The reason must be simple. The reason must be simple. It is a non-fashionable approach and not cool.
On the other hand, there are still possibilities to expand the concept of products beyond the existing framework. A product brand with the theme of "Japanese mobility cultureONFAddWill the "〉" be a new wind?
FUROSHIKI / WRAPPING BACKPACK
What is "Japanese Mobility Culture?" The brand story is quoted below.
ONFAdd = Of No Fixed Address. Since ancient times, Japan has developed its own unique mobility culture, oriented toward structures such as folding and tatami, and carrying a set of household goods on one's back in times of disaster. Over time, with the spread of the Internet and the threat of catastrophes and terrorism around the world, the way of life itself has become less stable and fixed. ON FAD" reinterprets Japanese minimalism as a mobility culture and revives a lighter and freer lifestyle.
FUTOKORO /INNER JACKET LAPTOP BACKPACK
Onfad" also recalls Matsuo Basho, one of Japan's most famous poets.
Matsuo Basho's inspiration and creativity were enhanced by his mobility. Onfad's product design is inspired by minimalism, which explored infinite expression within the limited elements of five, seven, and five. We will co-create with creators who travel the world like him and expand our community.
SAMUE / ANTI-CREASE SUIT (JKT, PANTS)
We collaborate with contemporary artists, architects, product designers, fashion designers, editors, and other creators in various fields to conceive products, which are then realized in the highly skilled Japanese production environment. As a genre-independent label, we give shape to a variety of ideas.
And the latest product is this one. It is called "Rain Socks.
Rubber socks worn over shoes. In addition to boasting high water resistance and durability, they can be folded small for storage.
It fits a variety of shoes and repels rain and dirt. The high elasticity reduces wearing stress, and the price is reasonable. I have a feeling that this is a good product.
Present,this way (direction close to the speaker or towards the speaker)Crowdfunding is now underway at Innovative products with a modern interpretation of Japanese primitive ideas. Now is the time to buy a green field.
Text_Taiyo Nagashima
ONFAdd
store.onfadd.com
