
Our Family. #MYCALVINS," an advertising campaign for Calvin Klein Underwear and Calvin Klein Jeans, has been presented since last November with a different person selected each time. As introduced in HOUYHNHNM's, the first campaign featured singer/songwriterSolange and other musiciansand in the second, the hip-hop groupAsap mob. Through the visuals, the film depicts the bonds of family and friends that are hidden in the traditional American quilt.
The third visual, released on January 4, features siblings Kaia Gerber and Presley Gerber, the children of Cindy Crawford, a supermodel in the 1990s who is also a model of note. In the visuals, they are wearing new Calvin Klein Jeans. The cut of the two holding hands is one of the most iconic shots.
This campaign will continue through this spring. Expectations are high for who will appear next time.


© 2018 Willy Vanderperre
Text_Ryo Muramatsu
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