NEWS

Translated By DeepL

Ralph Lauren's explosively popular SNOW BEACH collection is back by popular demand.

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Ralph LaurenThe iconic "SNOW BEACH" collection was first introduced in 1993 and exploded in popularity. This year, the 25th anniversary year of the collection, the "Limited Edition Polo Snow Beach Collections" will be released, consisting of items reproduced and reissued from the original collection and items newly interpreted based on the original collection. The collection will be available for purchase at the Polo Snow Beach Museum in New York City, and at the Polo Snow Beach Museum in New York City.

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In the early 1990s, inspired by snowboard culture, designs were launched that incorporated color blocks, graphics, and technology.

The bold colors and logos raised a new aesthetic and were outstandingly popular as collector's items and in the context of hip-hop. This collection is both a tribute to the past , and a new offering that matches the times.

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Being reissued are the mania-worthy Snow Beach pullover, the red Snow Beach vest, the Cold Wave fitted cap, and the Snow Beach bucket hat. The new items feature the signature Snow Beach style, reinterpreted using cutting-edge, high-tech technology. The Snow Beach rugby with color blocking, the new Snow Beach poncho, backpack, waist pack, and high top sneakers are all available.

SNOWBEACH_01

¥36,000+TAX

SNOWBEACH_02

¥59,000+TAX

SNOWBEACH_03

¥34,000+TAX

SNOWBEACH_04

¥59,000+TAX

SNOWBEACH_05

¥39,000+TAX

SNOWBEACH_06

¥35,000+TAX

SNOWBEACH_07

¥12,000+TAX

SNOWBEACH_08

¥34,000+TAX

SNOWBEACH_09

¥21,000+TAX

SNOWBEACH_18

¥12,000+TAX

And from the Black & White collection, repainted in monotone, are high-tech rugby, micro ripstop nylon ponchos , camping hats, and more.

SNOWBEACH_10

¥36,000+TAX

SNOWBEACH_11

¥34,000+TAX

SNOWBEACH_12

¥55,000+TAX

SNOWBEACH_13

¥55,000+TAX

SNOWBEACH_14

¥39,000+TAX

SNOWBEACH_15

¥12,000+TAX

SNOWBEACH_16

¥12,000+TAX

SNOWBEACH_17

¥12,000+TAX

The Limited Edition Polo Snow Beach Collections will be available at Polo Ralph Lauren Cat Street and Polo Ralph Lauren Shinsaibashi by lottery for those who arrive by 9:00 AM on Thursday, February 1, 2018.

This is a valuable collection , which fits in with the street trends of 2018. Best of luck to you!

Text_Taiyo Nagashima


Ralph Lauren Press Room
Phone: 03-5412-8707
www.ralphlauren.co.jp/ja

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