The company has a long history of 140 years of working together with the sea.HELLY HANSENThe brand is widely recognized as a marine wear brand, but its connection to music culture is actually very deep. Although widely recognized as a marine wear brand, it is also deeply connected with music culture. In particular, the brand has a close relationship with the hip-hop culture of the 1990s, and has recently released a number of items with the flavor of that era.
The brand "PKCZ®" is a brand run by DJ DARUMA, a former member of the DEXPISTOLS who has been leading the Tokyo music scene since the 2000s and is currently influential in the fashion scene as PKCZ®.FULL-BKThis is a collaboration item with the "K" Lineup. The lineup includes jackets and caps.
HELLY HANSEN×FULL-BK Jacket ¥46,000+TAX
HELLY HANSEN×FULL-BK Cap ¥6,500+TAX
People who lived in the American hip-hop culture wore sailing clothes in the city, ironically reflecting the status of yacht sailing as a status of the wealthy. The scene of people wearing oversized sailing jackets and rapping in the streets soon became the standard.
Sailing wear, which was ironic at first, gradually came to be accepted as something cool. The depth of nostalgia of this long-established brand can be seen in the way it takes advantage of such historical background and incorporates it into its creations.
As we have added various explanations, this is a simply cool gem. It will be easy to incorporate into trendy styling with great ease. It will go on sale tomorrow, January 20 (Sat.).
Text_Rei Kawahara
HELLY HANSEN Harajuku Store
Address: 5-27-8 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6418-9669
www.goldwin.co.jp/hellyhansen/
Sales Stores
HELLY HANSEN Harajuku Store
HELLY HANSEN Kobe Store
HELLY HANSEN Marine & Walk store
THE NORTH FACE+ Sapporo Factory Store
THE NORTH FACE+ Espar Sendai Store
THE NORTH FACE+ Nagoya Lasik Store
THE NORTH FACE+ Canal City Hakata
