NEWS

Translated By DeepL

Both GELCHOP and HI-DUTCH will be in the store! Burton's flagship store has been specially designed.

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The leading brand is an indispensable part of the snowboarding scene.Burton (BURTON)The Woolmark Company is a leading manufacturer of woolen baselayers and other items. The items such as base layer using merino wool, which is released in collaboration with "The Woolmark Company" to provide comfortable performance while riding, seem to be popular these days, and the high elasticity, warmth retention, quick-drying, and odor resistance make it the perfect material for snowboarding. I hear it is a miracle material.

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The works of GELCHOP, a three-person 3D sculpting group, and hi-dutch, an artist who uses wood, wool yarn, and FRP resin to create unique visual expressions, are currently on display at Burton's flagship store, Burton Flagship Store Tokyo. The works are appearing in the store. A sheep (?) with fangs peeking out and carrying a board makes a great impact. On the wall, there is a cute sheep challenging snowboarding.

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In-store display by GELCHOP

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In-store display by h-dutch

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It has been a long time since Tokyo has had enough snow to pile up. The feeling of walking while checking the ground may have made many of you miss winter sports. The display will be there until Wednesday, January 31, so let's take a peek at the works of both artists while procuring gear.

Text_Rei Kawahara


BURTON FLAGSHIP STORE TOKYO
Address: Jingumae Torus Building 1F/2F, 5-17-4 Jingumae, Shibuya-ku, Tokyo
Open: 11:00~20:00
Phone: 03-5738-2777
burton.com

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