Brand directed by designer Hirofumi KiyonagaSOPHNET.” and “uniform experiment〉's 2018SS collection has been announced and the season movie has been released.
The overall image and details of the clothes are imprinted in the mind through the production of a video looped in small increments. As "Sofnet" proposes real clothes with a solid core, the collection is even more neat than last season.
Patterns, graphics, and text are woven together in this item. The way in which the playful spirit is incorporated makes sense and is really clever. Personally, I was also impressed by the sound of the music that links to the slightly depressing scenes depicting the daily lives of young people. The music was directed by Shin Sakiura, an up-and-coming young producer who also provides music to rappers and singers.
The deep creations of a brand with a long history are not to be missed this season. If you want to take a closer look at the latest items, please check out this look as well.
Text_Rei Kawahara
SOPH.TOKYO
Address: 1F, 3-34-10 Jingumae, Shibuya-ku, Tokyo
Phone: 03-5775-2290
www.soph.net
