NEWS

Translated By DeepL

That cap that is the talk of the town. Paradise! What kind of brand is it?

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It has been more than 20 years since CASBA opened in Ebisu. CASBA is an underground bar where leading figures in various industries from Japan and abroad gather night after night. The owner, Reiko Masuda, who runs such an important bar by herself, is the designer of the brand "Paradise! (Paradise!), a brand designed by Reiko Masuda, the owner who single-handedly runs such an important bar, is the talk of the town.

This brand was born last year from the private hobby of the owner, Mr. Masuda, who is also known as a fashion fanatic. The straightforward message of the brand is, on the contrary, graceful.

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¥6,000+TAX

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¥6,000+TAX

At first, only caps will be available, but it is said that T-shirts and sweatshirts will also be made in the future. Personally, I would like to see the development of souvenir goods such as lighters and tenugui hand towels.Official Instagramis also updated regularly, so please check back with us.

Text_Jun Nakada


Paradise!
Address: 2-7 Sarugaku-cho, Shibuya-ku, Tokyo
Phone: 03-5728-6600
Paradise! online store

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