Each season, the brand attracts more and more attention for its strong message against the current trends in the world.DieselThe ad campaign for the "Go with the Flaw" brand. Please take a look at the movie, which was created under the theme of "GO WITH THE FLAW" as in the previous season.
The film tells the story of a young man and woman who meet and fall in love because they cannot accept their "imperfect selves," and is intended to be both an ironic response to the current trend toward perfection in the world of social networking, and a message of turning imperfection into charm.
Also, within 1 minute and 30 seconds, the Instagram account name "@wantedsocks" and the website's "bluffet.com"layover.itThe words "I'm a Diesel," "I'm a Diesel," and "I'm a Diesel. These are actual accounts created by Diesel and offer unique content.
@wantedsocks
Socks become misshapen every time they are washed. This pop-up account sends the message that if the left and right socks don't match, you can wear different socks and enjoy new combinations.
bluffet.com
Bluffet, the name of the restaurant where the lovers have their first kiss in the short film, is now available at www.bluffet.comにアクセスすると with a special recipe that is fun to make even on a hangover day. This recipe was created in collaboration with "Tasty" run by "BuzzFeed" in the United States.
layover.it
www.layover.itは, a unique travel agency. Once accessed, you can book with the longest flight search to your destination!
As you can see from the number of views and comments on Youtube, this ad campaign is getting quite a good response. Please take a peek.
Text_Rei Kawahara
