Located in Naka-Meguro, "Fifth General Store (FIFTH GENERAL STORE)The brand, which has gained popularity inall inDo you know what the "〉" stands for?
Impressive look. The way the anorak and parka are combined is a nice touch.
While putting forth a simple and realistic style, each delicate decision, such as how the sneakers are matched or how the prints are placed, is without error.
I have been paying attention to them for a long time and have bought and worn anoraks myself, and one day via Instagram I received a message from them saying, "You should interview me!" I received a message from them via Instagram, so I asked them in unfamiliar English.
Pierre-Olivier Girardot, director of "all in," answered our questions.
When did "all in" start?
I started "all in" when I was 18 years old. At the time, I had a strong interest in street fashion, and I thought that I could give a different spin to that world with my designs. I was looking for something that many brands hadn't yet touched. I started with sunglasses and eyeglass frames made in Japan, and since 2017, I have been making clothing, bags, and shoes.
How old are you and where are you from?
I am 25 years old. I was born in Montreal, Canada.
What does "all in" mean?
〈all in〉is a form of action in life. It is a positive word and a positive thought: you have something you want to do, and you will make any effort to seize it. I believe that if you want to spur yourself on, if you want to start something, just start, and put all your energy into it.
Do you have any cultural references such as art, movies, places, or music?
I listen to rap music every day, so I am influenced by that. I like their fashion and their way of thinking, and I would be happy if they would wear "all in" products. We support people who are creative and positive in our eyes, no matter what the culture. All in" is for everyone, all over the world.
What do you think about Japanese fashion and the market?
I am in Tokyo right now to see Japanese stores and learn more about the Japanese street fashion scene. I like Japanese fashion and I saw some people wearing eccentric fashions! I am now thinking about the items I will handle in the future, and I am getting great inspiration from Japanese fashion.
Could you tell us about the recent activities of "all in"?
The whole team was in Europe in January, and it's in London [in London].Axel ArigatoWe had a pop-up store in our flagship store and met with buyers from all over the world for our upcoming collection called "all in capsule 3" at Paris Fashion Week.
We also had a meeting with a Japanese chain store, but I can't tell you more about that yet. Hopefully, you will be able to see "all in" in some of the stores in Tokyo!
A flying glimpse of the upcoming release of capsule 3
Despite his languid look, he repeatedly asks on Instagram, "Are you published yet?" He sent me many messages on Instagram, asking me if I had published yet. I honestly felt that I should learn from his friendly and unafraid stance. I really felt like I should learn from him! The Fifth Generous Store still has a few copies in stock. Watch out for further developments!
Text_Taiyo Nagashima
all in
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